SEO promotion of a medical website
We doubled the number of conversions on the medical center website
Output data
Client:
website of a medical center specializing in the treatment of varicose veins
Term of work:
3 months
Goals:
- increasing organic traffic;
- increasing the number of site conversions;
- growth of positions based on high-frequency requests agreed with the client.
Issues:
- high competition;
- YMYL (Your Money or Your Life) site’s theme.
Decision:
- implementation of on-page optimization;
- correction of technical errors on the site;
- establishing various types of micro-marking for medical services;
- implementation of off-page optimization.
What was done
Analyzed competitors.
Developed a website promotion strategy.
Conducted a technical audit of the site.
The semantic core was collected.
Optimized metadata on site pages.
Introduced micro-marking.
Introduced technical specifications for correcting technical errors on the site.
Analyzed the content of the site.
Analyzed external links.
Implemented an external promotion strategy.
The results
Result
- Organic traffic increased by 113.6%
- Conversions increased by 218.94%