Promotion of the plastic surgery clinic on Google My Business

How to effectively promote a point on Google Maps for a plastic surgery clinic

Home / Lanet CLICK сases / Case: Promotion of the plastic surgery clinic on Google My Business
Input data

Client: plastic surgery clinic.

Term of work: 3 months.

Issues:
high competition;
specific YMYL (Your Money or Your Life) theme.

Goals
Increasing the visibility of a point on the map for key queries;
Increasing actions in the company profile;
Increasing the number of route requests;
Increasing the number of people who viewed the company's profile;
Filling out the company profile;
Creation of service cards;
Implementation of Local Business micro-marking on the clinic's website;
Placement of press releases in regional mass media.
List of works

1
/
The place on the map has been moved due to the move of the clinic;
2
/
Updated photos added;
3
/
Published a video on how to find a clinic at a new address;
4
/
Collected commercial requests according to the business segment;
5
/
Written and posted text descriptions of services;
6
/
The company profile is filled out (all its main points);
7
/
Service cards are filled out (photos and prices are attached);
8
/
Implemented micro-marking on the clinic's website;
9
/
Preparation and placement of texts in local mass media;
10
/
An analysis of implementation efficiency was carried out;
11
/
Processed reviews (within 2 months of providing the current service);
12
/
Information about the promotion is posted in the "News" section.
Results

Data from Google My Business

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In the screenshot, you can see that the action rate on the company profile increased by 16.2%.

The screenshot shows that the number of route requests increased by 51.6%.

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Several keys that display a point on the map:

On request "breast augmentation".

On request "lipofilling".

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On request "blepharoplasty".

Results

In the screenshot, you can see that the action rate on the company profile increased by 16.2%.

The screenshot shows that the number of route requests increased by 51.6%.

Several keys that display a point on the map:

On request "breast augmentation".

On request "lipofilling".

On request "blepharoplasty".

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