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SMM promotion for the Dakhno Clinic of Reproductive Medicine

How to engage your target audience and increase your reach with a renewed concept focusing on the Reels and Stories format

#SMM

Home / Lanet CLICK сases / Case: SMM promotion for the Dakhno Clinic of Reproductive Medicine
Input data

Client: reproductive medicine clinic located in Kyiv, whose specialists were the first in Ukraine to start treating infertility.

Issues: a specific niche surrounded by a variety of myths and stereotypes that need to be debunked.

Duration: 5 months.

Tasks
update the SMM strategy for promoting the page;
increase the recognition of the clinic and trust in it;
attract more targeted users to the page and encourage them to follow and interact with the posts.

List of works and results

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1. We developed the SMM strategy with an emphasis on expert content in the format of Reels and Stories series. In particular, the visual concept was updated, using the clinic's signature colors, which significantly improved the quality of the content.

Comparison of previous and new design

Before (registration of posts before cooperation with us)

After (making posts after we implemented the design concept)

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2. We added new sections: debunking health myths (Stories series), clinic life (Reels), greetings with thematic holidays and information about days from the medical calendar (Stories series). In particular, we added graphic carousels in which we present important medical and life topics in a structured manner. Regularly used interactive elements on Stories to make them more interesting for the audience.

An example of an involving Stories series

3. We were shooting Reels because this format is currently well promoted not only with the help of promotion but also organically. Reels in particular get the most exposure.

Reels with the most plays

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4. We promoted posts to target audiences divided by service segments with the goal of Interaction for static posts (the cost was in the range of $0.06-0.2), for videos (the cost was in the range of $0.001-0.03) and Visit profile (the cost was in the range of $0.1-0.3).

5. We conducted competitive activities to attract the attention of new and existing audiences on the page.

An example of a competitive post

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The number of followers on the page for the period from October 2023 to February 2024 increased from 1382 to 1903. In the first 2 weeks of cooperation with us, the audience increased by +45.

The reach of the page is up to 133,000 per month

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The number of interactions (likes, comments, savings, sharings) is up to 1300 per month. Contests and posts with clinic doctors, which the target audience actively comments on, bring the greatest number of interactions.

Average monthly page engagement rates

In the first month of cooperation with us, interactions increased by 394%

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List of works and results

1. We developed the SMM strategy with an emphasis on expert content in the format of Reels and Stories series. In particular, the visual concept was updated, using the clinic's signature colors, which significantly improved the quality of the content.

Comparison of previous and new design

Before (registration of posts before cooperation with us)

After (making posts after we implemented the design concept)

2. We added new sections: debunking health myths (Stories series), clinic life (Reels), greetings with thematic holidays and information about days from the medical calendar (Stories series). In particular, we added graphic carousels in which we present important medical and life topics in a structured manner. Regularly used interactive elements on Stories to make them more interesting for the audience.

An example of an involving Stories series

3. We were shooting Reels because this format is currently well promoted not only with the help of promotion but also organically. Reels in particular get the most exposure.

Reels with the most plays

4. We promoted posts to target audiences divided by service segments with the goal of Interaction for static posts (the cost was in the range of $0.06-0.2), for videos (the cost was in the range of $0.001-0.03) and Visit profile (the cost was in the range of $0.1-0.3).

5. We conducted competitive activities to attract the attention of new and existing audiences on the page.

An example of a competitive post

The number of followers on the page for the period from October 2023 to February 2024 increased from 1382 to 1903. In the first 2 weeks of cooperation with us, the audience increased by +45.

The reach of the page is up to 133,000 per month

The number of interactions (likes, comments, savings, sharings) is up to 1300 per month. Contests and posts with clinic doctors, which the target audience actively comments on, bring the greatest number of interactions.

Average monthly page engagement rates

In the first month of cooperation with us, interactions increased by 394%

Updating the SMM strategy, design concept and shooting expert Reels with the participation of doctors helped to increase the reach, and the number of interactions on the page and attract a new audience. An important role in this was also played by the interactive series of Stories and contests, with the help of which we maintained the interest of the audience and communicated the professionalism and expertise of the clinic and its doctors.
A complex of these actions helped us to bring the page to life and get the dynamics of key indicators.

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