Who is a SEO specialist

Almost every website owner strives to bring their resource to the top of search results to attract traffic and increase conversions and company awareness. An SEO specialist can help you solve this problem. We will tell you who they are, what they do, and how to choose a real expert among many specialists.

Who is an SEO specialist

An SEO specialist is a professional who is engaged in the promotion of websites in search engines and ensures that the site takes the best possible position in the search results.

The main tasks of a website promotion specialist include:

• promotion of a web resource to the top of search engine results;
• growth of traffic;
• increase in the number of requests from potential customers.

A qualified SEO specialist focuses on search engine requirements and considers the website’s convenience and usefulness. After all, even if a website is ranked first in Google but remains inconvenient or uninformative, a high percentage of bounces will be inevitable.

What an SEO specialist should be able to do

First, an SEO specialist analyzes the current position of the resource and monitors competitors in the niche, market trends, etc. After that, they develop a strategy for further promotion and start implementing changes. Website promotion is carried out in the following stages:

• Work with semantics. An SEO specialist collects the semantic core of the site (keywords that describe the client’s activities). Based on this information, the SEO manager recommends writing texts and creating new pages, if necessary. Read also: How to make the semantic core of a website yourself.
• Work with technical optimization. Internal SEO involves many tasks to improve the site’s structure and content. An SEO specialist corrects errors and removes duplicate pages, creates a sitemap, sets up meta tags and user-friendly URLs, sets up redirects, checks page loading speed, performs internal linking, optimizes content, and performs other vital settings.
• Work with link building. In external optimization, a specialist improves the link mass by developing an individual promotion strategy for each project that takes into account the business’s specifics and needs. This approach allows you to choose the right resources for placing external links to your website and achieve the necessary promotion results.

An SEO specialist evaluates the work results at each stage and adjusts the promotion strategy. Such a detailed analysis allows you to avoid mistakes and find the most effective website promotion methods.

Required skills of an SEO specialist

An SEO specialist should have a wide range of skills, including:

• Knowledge of the fundamental principles of search engines, basic Google filters, and website ranking factors.
• Understanding of the stages of optimization (internal and external) and the basic principles of each of them.
• Understanding the basics of usability allows us to objectively assess a site’s usability from the user’s perspective and develop recommendations for improving its structure.
• Skills in optimizing a resource while maintaining a balance between commercial and behavioral indicators.
• Knowledge of the basics of digital marketing and the ability to combine SEO promotion with other areas.
• Knowledge of search engine optimization tools and services. Read also: TOP of the best tools and services for SEO site analytics. 
• The ability to draw up competent technical specifications for programmers, copywriters, and other specialists involved in resource optimization.

In addition, the profession of an SEO specialist requires the ability to analyze large data streams and continuously work on professional development, as changes in SEO occur almost daily.

How to distinguish a good specialist

Several signs can recognize a qualified SEO specialist. In particular, they use “white hat” promotion methods, focus on the natural increase of the link profile, improve content quality, and internal website optimization. When preparing the terms of reference, the specialist ensures a high level of optimized texts, avoiding unreadable or keyword-rich content.

The professional works on website promotion for the full range of semantic core keywords and covers high-frequency and low-frequency queries. An individual approach to each project is also critical, which involves developing a strategy based on marketing analysis and the specifics of the client’s business. An SEO specialist understands the importance of related methods, such as PPC and SMM, to ensure multifaceted promotion.

Regular analysis, monitoring the growth of indicators, tracking trends, and considering updates to search engine algorithms are essential elements of a professional SEO’s work. Therefore, the specialist provides realistic forecasts, easily explains the stages of their work, and reports regularly, disclosing all key performance indicators.

Tips for a beginner specialist

If you want to become a website promotion specialist, you should start by mastering the essential tools, such as Google Analytics, Serpstat, Semrush, and others. It is necessary to combine theoretical knowledge with practical skills. 

You can study the profession independently, using blogs, literature, and other online materials, or take specialized courses. However, backing up your knowledge with practice is crucial: try to optimize your website, offer your services to friends, or intern at an SEO company. It will allow you to understand the work’s specifics and gain valuable experience by working on different projects and taking advice from professionals. It’s also essential to keep up with the latest SEO innovations and trends and constantly improve and experiment. 

High-quality SEO in Lanet CLICK

Contact Lanet CLICK to hire an SEO specialist to promote your website and increase your online presence. Our professional team specializes in integrated Internet marketing and offers a wide range of services to achieve high search engine positions.

SEO specialists collaborate with colleagues to perform technical optimization, create high-quality content, build links, and more. Together, they achieve significant results in improving the resource’s visibility in search engines, attracting targeted traffic, and increasing conversions.

SEO specialists in website promotion use modern tools, up-to-date knowledge, and optimization techniques that can help businesses grow. Before starting work, they study the peculiarities of the business area, analyze competitors, and formulate an individual promotion strategy. This approach ensures that your website will rise in Google rankings and become more attractive to users.

Lanet CLICK SEO specialists also provide transparent reporting and regular analysis of the results achieved. You will be aware of all the changes and will be able to evaluate the effectiveness of your investment in promotion. If you want your business to become more visible on the Internet and have any questions about the price of services, please contact Lanet CLICK at the contacts listed on the website.