The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results for 2023 and published the ratings of digital agencies and companies that provide services in the digital sphere in various categories. Our agency has demonstrated good results in the SMM category. Lanet CLICK confidently took…

Facebook is one of the most popular social networks in the world, so it's not surprising that many businesses use it as an advertising platform. But what pitfalls await you if you decide to use this network for promotion? Let's consider this further. Why do you need Facebook promotion? Probably everyone at least once resorted…

Social media reposts are one of the powerful tools for website promotion, especially if it has an active blog. And in order for the post with a link to the resource to be displayed correctly and be informative, a special Open Graph markup is used. Initially, it was created for reposts on Facebook but today…

Social media users see ads all the time. It appears when viewing stories, posts, reels, and news feeds. Despite the fact that such a phenomenon as banner blindness is quite common, users respond well to properly composed advertisements. What types of advertising exist in social networks, why it is so popular and how to create…

Social networks are one of the important tools that help businesses grow. Nowadays, they cannot be ignored. Read further in the material to find out how a strategy will help to promote a business on various social networks (Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.) and how to create it. Why do you need a social…

An article on the LinkedIn social network will allow you to demonstrate your knowledge and expertise, as well as interest a potential employer or business partner in cooperation. So why not use this tool? At the same time, it is worth writing the material so that other users of the social network want to read…