The author's latest articles
Lanet CLICK company received the Google Premier Partner 2026 status
Digital agency Lanet CLICK has been awarded Google Premier Partner 2026 status – the highest level of partnership in the […]
Google Ads budget waste: costly mistakes
Every month, thousands of companies spend millions on advertising in Google Ads. However, a significant part of this money does […]
Arbitrage for beginners: how to launch your first advertising campaign and avoid key mistakes
Traffic arbitrage has become one of the most popular ways to advertise products or services online, attracting both experienced marketers […]
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Comprehensive marketing strategy is the key to the success of your brand
Creating a marketing strategy is the first step of successful online business promotion. This is a complex and multifaceted process […]
Google Ads in 2024: how contextual advertising with AI works
Artificial intelligence is penetrating various areas, including Google contextual advertising settings. The Google Ads platform has implemented machine learning algorithms […]
The benefits of implementing augmented reality (AR) in digital marketing in 2024
Augmented reality (AR) is rapidly breaking into digital marketing. It makes it possible to combine the real and virtual worlds, […]
How to use contextual advertising effectively for small businesses in 2024
Contextual advertising on the Internet provides small businesses with powerful tools to attract a target audience, increase sales, and improve […]
How to improve the effectiveness of contextual advertising
PPC advertising is considered one of the best channels for attracting potential buyers. However, simply setting up contextual advertising is […]
Google Responsive Search Ads and methods of their optimization
Google Ads has introduced new changes to the search engine. Currently, the place of expanded text ads is gradually being […]
6 major principles of work with remarketing
Before making a purchase, people browse various sites, read reviews, and compare products or services. Users visit sites on average […]
How to search for your ads on Google properly
Launching ads on Google Ads is a great strategy to increase sales and promote your website. After launching an ad, […]
Ten reasons why you don’t see your company’s ad on Google
You have set up advertising for your business on Google on your own, or addressed a specialist but don’t see […]
