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How to get to the top of Google with the help of quality texts
Understanding how the search engine ranks websites and what parameters the content must meet to be highly appreciated by Google […]
Google Shopping is an advertising campaign in Ads Manager that helps you advertise online shopping through the Google search engine.Such advertisements are also called product ads.The tool allows users to find the products they need and compare prices without visiting the advertiser’s site. This feature increases the probability of purchasing in the store.
To run advertising in Google Shopping, you need to have:
If you’ve already set up contextual advertising, you probably already have Google and Google Ads accounts. Accordingly, you still need to register in the Merchant Center and fill the feed with data.
A data feed is a file with detailed information about your products in the format of special attributes. Consider some of the most important attributes:
If your site often changes the range of products and their prices, create an additional feed to update. Its peculiarity is that it contains only five attributes: product ID, price, product availability, discounted price, and discount validity.To download the data feed, you have to go to the Merchant Center in the Products section and select the Feeds tab.
Basic settings are no different from other types of advertising campaigns. To start, sign in to your Google Ads account and select the Trading Campaign type when creating new ads.Next, select the destination Sale, the country of sale, and the previously downloaded data feed from Google Merchant Center. Decide on the type of campaign — regular or Smart Shopping — and your budget.And another important step in launching a selling ad is campaign priority. If you set up multiple campaigns for the same product, users will see ads with a higher priority.
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