How to get to the top of Google with the help of quality texts

Understanding how the search engine ranks websites and what parameters the content must meet to be highly appreciated by Google is crucial if you want your texts to appear in the top results. This article will tell you about the key ranking factors and the importance of proper text optimization for effective website promotion.

In total, rankings are influenced by more than 1200 factors that can be divided into 6 main groups: host, technical, link, commercial, behavioral, and textual – the quality of the content and its relevance to the user’s needs.

High-quality SEO texts are unburned fuel for website promotion

All of the above ranking factors are taken into account in website SEO, i.e. search engine optimization, which allows you to “adjust” your site and the content on it to the requirements of search engines and users. The basis of SEO promotion is texts with keywords that users use to search for information they are interested in. The presence of keywords in the text that are relevant to the topic ensures that the site’s page with this text gets into the search results. From such a page, users can go to the site to read the information in more detail, and then, possibly, make an order or purchase.

It’s important to recognize that SEO is a long game. Once placed on the site, high-quality keywords will drive visitors from search as long as the resource exists, as well as improve its behavioral indicators and indirectly contribute to sales growth.

How to write an effective text for promotion in Google: recommendations

We share the nuances of SEO copywriting, which will help you create high-quality, optimized content for your website:

1. Identify and understand your target audience. No, it’s not “women from 18 to 60 years old”.  It’s about finding out the interests, needs, and pains of your audience to maximize the satisfaction of their requests through texts.
2. Use keywords. Collect the semantic core based on which you will write texts for online website promotion. To do this, analyze your competitors to find out what keywords they are promoting, look at search tips and similar and related search queries, and don’t forget about low-frequency loop keywords (long-tail and specific queries). Add the results to the semantic core, removing queries that are not relevant to your topic. You can use the finished list to create a technical task and write SEO-optimized texts.
3. Follow the requirements for the text. The quality of SEO texts is assessed not so much by the beauty of the language as by some characteristics used by the search engine to evaluate the text.

These are the following factors:

• The uniqueness of the text when checked by anti-plagiarism programs. The optimal value is 90%, in which case the text is considered unique.
• Keyword stuffing – the frequency of keyword usage and repetition. One mention of a keyword in a text of 2-3 thousand characters is enough.
• Fluff is the percentage of useless information in the text. The permissible fluff is 60%, but the lower it is, the better.
• Relevance of the text to the topic and the depth of its disclosure – the text should correspond to the declared title and contain answers to all the questions that the user may have about this topic.
• Logic of the text – there should be a certain sequence of thoughts.
• Spelling – Google notices grammatical errors and pessimizes websites for their presence, so it is important to proofread texts before publishing.
• Text structure – the article should contain headings and subheadings that correspond to the logic and content of the text, lists to simplify the perception of information, as well as internal links to redirect to other articles on the site related to the topic.
• Meta tags (title and description) are short parts of the page content that can be seen in the search results. They help search crawlers and users understand what the site and page are about, so they must be filled in. 
• E-E-A-T factors (experience, expertise, authoritativeness, trustworthiness) – the text should be written by an expert in your niche and contain only verified information that cannot harm the reader. This is especially important for YMYL websites in the fields of medicine, law, finance, etc. 

By creating quality content that meets the needs of your target audience and the requirements of search engines, you can get to the top of Google and attract an interested “warm” audience to your site, which can be easily converted into customers. If you want to outsource the task of SEO, contact Lanet CLICK digital agency. SEO specialists and copywriters of the agency have experience in various niches and will help you achieve success in website promotion!