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How to get to the top of Google with the help of quality texts
Understanding how the search engine ranks websites and what parameters the content must meet to be highly appreciated by Google […]
The success of Internet business and its profitability depend on website traffic. But how to attract traffic to the site, and what kind can it be? Let’s consider further.
The following traffic channels are used to obtain high site traffic rates:
Organic traffic is those users who found your site through a specific query in a search engine. Unlike organic traffic, paid traffic includes users who visited your site through any type of online advertising. Each of them has its pros and cons, which we will discuss below.
Among the main advantages of organic traffic:
However, organic traffic has a number of disadvantages:
The advantages of paid traffic include:
Among the obvious disadvantages of paid traffic:
So, which type of traffic is better to choose? Regardless of the resource type, it is better to use both channels. They successfully complement each other and together bring much more benefit.
If you still think that website promotion requires huge investments, you are wrong. Of course, a big budget never hurts, but you can attract users without spending any money thanks to these ways:
Social networks are a great tool for getting traffic. It is enough to create pages, think over their design, and then everything depends on your imagination. Don’t be monotonous! Run promotions or contests, join professional communities, follow trends and catch the hype wave. Teaser ads will work great on social networks. For the design of teaser ads, use provocative headlines that the user will definitely pay attention to.For your business promotion on social networks to give results, do not forget to pay attention to the content. Regular posts, publication of life hacks and success stories, contests and promotions — don’t limit your imagination. After all, high-quality content is one of the keys to successful management of social networks and traffic flow from them to the site.
Advertising with the involvement of opinion leaders is another quality tool for increasing traffic. Opinion leaders are public figures whose opinions are listened to by the public. Cooperation with them will not only help attract visitors, but improve brand recognition too.
Specialists of Lanet CLICK digital agency are ready to introduce you to the «three whales» on which website promotion is based:
Experiment, and don’t forget to record the results to know exactly which traffic channels were effective.
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A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.