This social network has the fastest-growing audience.
A new and highly effective channel for the distribution of goods
TikTok is a social network where users post short videos. If at first TikTok was fun, now it is a powerful tool for promotion. With the growth of the audience on the platform, promotion on TikTok has become very popular, and advertisers consider it a new distribution channel. In just a few seconds, you can attract a considerable number of customers if the video is trending. The main thing is to promote videos.
Promotion of the account involves four stages:
What the business will get:
78% of people are ready to buy from a company if they had a positive experience communicating with it on social networks, and 55% learn about new brands there. This data best demonstrates the importance and necessity of SMM promotion now. If you still haven’t launched your social networks, we’ll help you!
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We have collected the most frequently asked questions about promotion on TikTok
Advertising on TikTok is a great way to promote your brand without directly incentivizing a purchase. TikTok is perfect for retail, service promotion, and personal branding in any industry. In Ukraine, there are still not many companies represented on this social network, so the competition is small, and there are high chances to bring your videos to the top and form a loyal brand audience.
It is a misconception that it is enough to shoot a few creative videos for the success of an advertising campaign. However, for targeted advertising on TikTok to bring the desired results, you need to develop an effective promotion strategy. First, you should conduct a competitor analysis and review popular content in your niche. Then, you can start creating a content plan. Divide the content into several sections and follow the logic of posting on TikTok.
The promotion price depends on the niche, the specifics of the advertised goods or services, and the chosen type of advertising. For example, the minimum budget for an ad campaign on TikTok Ads is $50, while for ad groups, it is $20. In the setup process, you can choose the optimal payment option: per click, optimized clicks, impressions, or views. Promotion on TikTok will cost less than advertising on Instagram or YouTube.
TikTok is a social network where users publish short videos (up to 15 seconds). If in the beginning TikTok management was an amusement for youth but now it is a powerful promotional instrument. With audience growth, TikTok promotion became very popular and advertisers started to evaluate it as a new distributional channel.
How does TikTok account promotion work There is both paid promotion and free. Among free promotional methods is video creation in accordance with latest trends and using top hashtags for their classification. Providing joint live broadcasts can help to increase the number of views and recognizability. The most effective method of paid promotion is TikTok advertising.
Among available TikTok ads formats:
TikTok promotion is suitable for B2C sphere and products which will be interesting for the youth audience. Among them:
Despite that there is both amusement and expert content on TikTok, this promotional channel won’t be effective for B2B field, including financial and insurance sphere.
TikTok promotion has a list of advantages:
It’s hard to name TikTok management price as many factors can influence it, among them: ads format, set tasks and blogger’s services price. But TikTok promotion price can be approximately calculated. There are special TikTok calculators for this. It is enough to write down the user’s name and the system will show the approximate advertising price.
Promoting TikTok account, as in any other social network, involves:
You can promote TikTok on your own or to address the agency. But if TikTok is an absolutely new social network for you and you want to use it for attracting clients, it is better to address professionals.
Full cycle digital agency Lanet CLICK provides a comprehensive TikTok promotion service. SMM specialists will not only fill in the account but will precisely follow the indicators, involve audience into dialog, run ads and control its effectiveness. Along with TikTok promotion, Lanet CLICK proposes SMM promotion and a list of other services which will help to make your business profitable and successful.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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