Anti-crisis SMM promotion for Lanet.TV online television service
In the difficult post-quarantine period for business, Lanet CLICK digital agency's priority is to develop so-called anti-crisis promotion strategies for companies that have been hit by the crisis and want to adapt to the growing competition on the Internet. We will talk about the successful implementation of such a strategy on the example of the Instagram page of Lanet.TV app
Input data
Client: operator of online television Lanet.TV.
Problems: Lanet.TV is a specialized online television service that has become even more popular during the period of strict quarantine and self-isolation of Ukrainian citizens who were looking for how to have fun at home. Along with this, services offering TV viewing are becoming increasingly popular, which has led to significant competition in this segment. To expand the audience and increase the number of new registrations in the service, our agency used SMM as an effective promotion channel.
List of works
To implement the above-mentioned strategy, our experts launched a number of targeted posts, which differed depending on the goals and interests of the audience.
Results
Results
Conclusions
