Today, we will tell you about the anatomy of an ideal profile.
Public (not private) profile. If you have created or have been running an Instagram page for a long time, it must be open to all users. By the way, the business page is free to view by default.
A recognizable nickname. Combine your brand name with the nickname in such a way that the page will be easy to find while searching.
Company’s name. In the profile header under the nickname, enter the correct name of your company.
Profile photo. It is the first thing users will see on your profile. Therefore, it should be something recognizable — for example, a logo.
Current information on the profile header. You have 150 characters to describe your brand in a way that makes people want to follow your page.
Link to your website or blog. The only place where you can add a hyperlink that will work is in the same header. Don’t forget to shorten links in special services as well.
Quality photos. Everything is clear here: visual content is the most important on Instagram. Therefore, the photos must be of good quality and harmoniously combined.
Regular publications. Don’t let your followers forget about you. To do this, decide on the frequency of posts and stick to the schedule.
Most of these points may seem obvious to you, but they are usually neglected while running an Instagram page.
Share in the comments which of these mistakes you’ve made on your brand’s business page.