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Google Ads optimization for an online store of natural sweeteners and healthy goodies

How to increase the number of sales by 82.87% and reduce the transaction cost by 27.62% in 2 months

Input data

Client: online store of healthy sweets.

Duration of cooperation: from October 2023 until now.

Problem: the client had already worked with the agency but was dissatisfied with the work. He turned to us as specialists who could find areas of growth for the project and improve the result.

Tasks

attract new target customers to the site;

increase the number of sales;

optimize advertising costs;

scale sales.

List of works

Conducted an audit of the advertising office.

Optimized existing campaigns that had good results.

New campaigns have been developed.

Conducted experiments and tested hypotheses.

Results

Initial results for the last month of working with another contractor were:

- number of transactions: 216;
- transaction cost: 274.3 UAH.

It was important for the client that there was no downtime in advertising, so in the first month of work we:

- worked on the feed;
- optimized existing advertising campaigns;
- developed the structure of search campaigns (collected new semantics, created lists of negative keywords, wrote advertisements);
- developed the structure of shopping campaigns (tested regular shopping campaigns and Performance Max with a feed);
- developed new creatives for use on the Display Network.

Within a month, we managed to increase the number of transactions by 50.45% and reduce the cost of conversion by 5.54%.

Interim result for a month of work:

- number of transactions: 331;
- transaction cost: 256.37 UAH.

Over the next month, we were already working on optimizing the account, improving the advertising campaigns launched in October 2023, and doing daily routine work (working through search queries, grouping products, updating creatives).

For the second month, we got the following results:

- number of transactions: 395;
- transaction cost: 198.53 UAH.

We increased the number of conversions by another 24.21% and reduced the cost of conversion by 22.84% compared to October (the first month of our cooperation).

In 2 months of our work, we managed to get 82.87% more conversions and reduce the cost of conversion by 27.62%.

Results

We increased the number of conversions by another 24.21% and reduced the cost of conversion by 22.84% compared to October (the first month of our cooperation).

In 2 months of our work, we managed to get 82.87% more conversions and reduce the cost of conversion by 27.62%.

Conclusion

You must not be afraid to scale your campaigns and experiment, even if everything seems to be working well. And even in a short time, you can improve your results several times.

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