Setting up targeted advertising for an online military clothing store
How to launch an advertising campaign for new pages on social networks to get more than 60 sales in the first month
military clothing online store
Drive sales with targeted ads on Facebook and Instagram
lack of pages on social networks
What we did:
connected and configured analytics and pixels on the online store website;
set up events in analytics, and e-commerce and made test purchases to make sure that all events work correctly;
created and filled with content pages on Facebook and Instagram;
set up an advertising campaign optimized for catalog sales.
In a week, we received 37,691 impressions, 1,497 clicks, and 15 sales.
Having identified audiences that can be effectively targeted, we started optimizing the product catalog and scaling up the advertising campaign. The result was not long in coming: in the next two weeks, 112,530 impressions, 5,113 clicks, and 47 sales were received.
With the right audience selection and product segmentation for each target audience, advertising optimized for catalog sales will be effective for online stores. You can get good results in a month, even if there were no pages on social networks at the start.