This service for setting up contextual advertising has a convenient interface and many different tools. It makes it possible to very accurately select your target audience and show your ad to them.
If you have your own creatives but don’t know how to properly set up your ad, what audience, campaign type, keywords to choose, etc., contact us. We will set up effective advertising based on your goals and budget.
The initial setup of the account involves the following points:
Defining the aim and marketing goals in Google Ads.
The development of the structure depends on the specifics of the business.
Calculation of the necessary budget and forecasting of results.
Selection of keywords for which the target audience will be able to see the ad.
Filling in all necessary parameters and events in Google Analytics.
Thanks to fine-tuning the advertisement:
Our digital agency provides a comprehensive service for launching contextual advertising. Lanet CLICK specialists create and customize ads based on the media budget and target audience. Ads are then shown to users in response to their queries in search results. To obtain better results, specialists monitor indicators and, if necessary, optimize ads.
Go to PPCWhat client companies say about us
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We have collected frequently asked questions about Google Ads settings
The service includes performing a list of tasks, which includes defining the goals of the advertising campaign, selecting relevant keywords, setting up advertising campaigns, organizing the structure of the Ads account, writing texts for advertisements and setting up their extensions, connecting Google Ads and Google Analytics accounts, Google Merchant Center settings and Google Ads extensions. If necessary, the marketing strategy may include other promotion methods, such as teaser advertising, targeted advertising or contextual advertising audit. The promotion tools are determined by the specialist according to the requirements of the customer.
The time it takes to set up an advertising campaign in your Google Ads account may vary depending on the type of advertising chosen for promotion. For example, search ads can be set up faster than display ads. In general, it may take from ten working days to complete all the necessary work. But the exact timing should be clarified at the consultation with a specialist. They may depend on the specifics and requirements of a particular project.
The cost of setting up contextual advertising is not fixed and varies depending on several main factors. These include such important aspects as the type of advertising, the number of language versions of the site, the cost of the content required for advertising, and other factors. To determine the approximate cost of your project, leave a request on the site. Our specialist will contact you and answer all your questions.
Advertising is one of the main «whales» on which the work of any company, enterprise, or business is built and maintained. After all, thanks to it, you can tell about your product/service, attract new customers, make a good reputation, and much more.
It is a search engine advertising service from Google for creating ads, with a user-friendly interface and many different customization tools. It allows you to identify your target audience accurately and convey your advertising message to her. The result is a clever use of the existing budget and a constant flow of new customers.
In the era of rapid development of informational technology, you can not ignore the importance of advertising on the Internet because that is where a large proportion of potential consumers, partners, and employees are. Of course, you can’t find more effective advertising to promote your business than contextual or search advertising.
Approaching the main topic of our article, we would like to make a short digression into history. In the last year of the twentieth century, Sergiy Brin and Larry Page were looking for ways to monetize their project — Google’s most advanced search engine. They wanted to find an alternative for banners placed next to search results, as everyone did at the time. At the same time, the idea was born to place text ads next to search results, thematically related to queries. The solution turned out to be ingenious, contextual advertising quickly became popular and till this day, remains the most effective tool for Internet marketing. That’s how Google Ads came to be.
It is a series of step-by-step actions that will help you identify the target audience to promote your services or products, choose the best mechanics of paid communications and outline the necessary budget to achieve desired results.
It is difficult to give an unambiguous answer to this question because it is a painstaking process that requires a professional approach and special skills in the advertising field. But we will share our knowledge with you and tell you how to run Google Ads advertising.
Firstly, you need to create a Google Ads account. Registering and creating a Google Ads account is an easy task that will take only a couple of minutes, as all you need is your email address and your company’s website. Even if you don’t have a website yet, you can run Google ads with «smart» campaigns.
After a simple and fast registration procedure, you need to log in to your Google Ads account. Its interface is quite simple, although it may seem difficult to perceive at first. It is the first step in creating your first Google Ads campaign.
Unfortunately, setting up Google Ads for the first time will be a daunting task for a beginner. Let’s learn together how to set up contextual advertising on Google so that it works and brings the expected results.
There are two types of accounts — business and personal. And how to change account type if necessary? In this case, you need to contact support and leave a request. While creating an account, it is important to specify the country, the currency in which the account will be replenished, and the time zone. There are situations when it is necessary to replace the original set parameters. How to change the language in Google Ads? Click on the tool icon, and in the «Settings» section, сhoose «Settings». Next, go to the section «Interface language and number format» and select the desired language.
Also, there may be a need to change the currency for account replenishing during the work process. How to change the currency in Google Ads? Unfortunately, this feature will be closed after the account creation phase. Therefore, you should treat it responsibly because currency choice will affect payment methods.
Before you can start creating an ad campaign, you must set up your account first.
To determine the purpose of an advertising campaign on Google Ads, you will need to answer the question: «What is the campaign for? What results do I expect from this advertisement?»
Next, you need to prescribe keywords. It is one of the most important parameters because the so-called «keys» are the phrases and words used to display advertising messages in response to users’ web queries. It is straightforward to draft a list of web queries based on a list of proposed goods or services. There is a special tool in Google Ads for this task — Google Ads Keyword Planner. It is a convenient and simple tool that will be an indispensable helper in getting the desired result. You can see how to use Google Keyword Planner on various specialized websites or video tutorials. But if you want to get a professional setting of contextual advertising, you should address professionals who already have working experience with large enterprises and businesses.
Setting up Google Ads contextual advertising starts with creating a campaign.
You can see an example of an advertising campaign or their comparison on specialized Internet resources.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
