Setting up Google Ads campaigns with the “Subscribers” goal
How to quickly and inexpensively increase the number of subscribers on your YouTube channel
Input data
Recently, a new feature from Google Ads became available for Ukraine – advertising with the goal of “Subscribing to a YouTube channel.” We didn’t keep ourselves waiting and protested how it works and whether it works at all.
Duration: 13 days.
Team: project manager, contextual advertising specialist, designer, proofreader.
Problem: the appearance of a new goal in Google Ads – “YouTube channel subscriptions” – opened up a potentially new path. However, without a real test, it remained unclear whether the algorithm was really optimizing for subscribers, or whether it was just a formal goal without a real effect, and what the cost of attracting one subscriber would be.
Goal: to test a new Google Ads feature – advertising campaigns with the goal “YouTube channel subscriptions” – and to check whether this tool really works in practice and how cost-effective it is to attract subscribers through paid advertising.
Tasks
set up and launch a campaign with the goal of "YouTube channel subscriptions";
create video creatives adapted to different formats;
test the effectiveness of a new type of campaign in practice;
get subscribers at minimal cost;
compare Google Ads data with YouTube analytics to confirm the result.
List of works
Results
Within a short test period, we were able to evaluate the effectiveness of a new type of campaign and obtain measurable results that confirm the feasibility of using this tool to promote YouTube channels. The algorithm was really optimized for the target action, and not just spent the budget on views. To eliminate the error, we compared Google Ads data with YouTube analytics: the numbers matched, and the subscribers were real.
In 13 days, we received the following results:
- 280 new subscribers to the YouTube channel;
- the average cost of attracting a subscriber is 6.18 UAH;
- stable operation of the campaign without additional optimization.
Results
Within a short test period, we were able to evaluate the effectiveness of a new type of campaign and obtain measurable results that confirm the feasibility of using this tool to promote YouTube channels. The algorithm was really optimized for the target action, and not just spent the budget on views. To eliminate the error, we compared Google Ads data with YouTube analytics: the numbers matched, and the subscribers were real.
In 13 days, we received the following results:
- 280 new subscribers to the YouTube channel;
- the average cost of attracting a subscriber is 6.18 UAH;
- stable operation of the campaign without additional optimization.
- 280 new subscribers to the YouTube channel;
- the average cost of attracting a subscriber is 6.18 UAH;
- stable operation of the campaign without additional optimization.
Conclusions
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