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Setting up Google Ads for a furniture manufacturer (B2B)

How to enter the digital market and get +226% of conversions in four months

Input data:

Client: a furniture manufacturer that also provides services for processing, sawing, edging banding materials, etc.

Term: 4 months.

The problem: The client has been on the market for a long time and has a well-known name, but it has not been digitalized before and has some concerns in this area due to unsuccessful attempts to do it on their own. Therefore, it was decided to run ads for the services of processing, cutting, and edging banding materials for testing.

Objectives

attract new potential customers to the website (B2B);

test the effectiveness of contextual advertising for this business type.

What was done:

We provided recommendations for improving the web resource (it was necessary to add forms to the site, improve its loading speed, and modify some pages).

We set up Google Analytics 4.

We developed a logical account structure in accordance with the services that are currently a priority for the client.

We developed several lines of creatives as well as videos with motion graphics.

We launched search campaigns.

We launched PMax for conversion and remarketing audiences and tested customer lists.

We optimized the campaigns monthly, applying Google's recommendations and campaign analysis results, keeping the most effective ones and replacing ineffective campaigns with more effective ones.

Results

In 4 months of work, we managed to more than triple the number of conversions, while advertising budgets remained unchanged.

The results of four months of work are:

- the number of conversions increased by 226%;
- cost per conversion decreased by 64%.

Results

The results of four months of work are:

- the number of conversions increased by 226%;
- cost per conversion decreased by 64%.

Conclusion

Digital marketing is vital for most modern Ukrainian businesses. If you are afraid to master it on your own or have already had a bad experience launching advertising campaigns, trust professionals.

Start with small budgets and allocate a few services for testing, listen to the advice of experts, and set aside some time for advertising to undergo training, adapt, find the right audience, etc.

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