Email marketing is a powerful Internet marketing tool for business development. This is a construction of communication between the client and the business through email newsletter.
Advantages of email marketing for business:
Main stages of email marketing:
Collecting and updating contact database
Emailing newsletter of useful and relevant information
Analyzing obtained work results, conclusions
Optimizing the efficiency of email newsletter, сorrection works
How does email marketing work?
In email marketing, you offer the customer something useful with a request to leave you a contact (his email).
Then you start a dialogue with him. For example, provide relevant information in which he may be interested.
Then you can offer something else. For example, a discount or a gift, organize a purchase or service, and then get feedback. The received feedback will help to understand interests and needs of your potential client and to work on further tactics of communication.
Of course, this scheme is conditional and, depending on the scope of your business or brand, adjustments are possible.
How to build a customers' contact base?
There are several ways to gather a base of subscribers and potential customers in email marketing:
- Posting a subscription form on your company's website or online store.
- Placing a subscription form on the company's social media pages.
- Use of store's customers email address with the prior consent to the email newsletter.
You should place the subscription form on the first or second screen so that the subscriber can easily notice it. The design of the form should be concise, but at the same time stand out and attract attention. You can use various animation elements, arrows, drawings.
For the email marketing service, it is necessary to encourage the user's desire to leave their email address. For example, offer a customer a nice bonus or useful material in exchange for his email address.
It is important for email marketing to monitor the quality of your contact base, and constantly communicate with the client, paying attention to him and showing care.
What are the types of email newsletter?
Triggering (event, automatic)
Promotional (those that sell)
Effectiveness of email marketing
Important factors that influence reading the email are the design and structure of the letter, as well as color design. The main helpers in increasing the Click-to-Open Rate are segmentation and automation (using the triggers we talked about earlier).
How often is it necessary to send email newsletter?
There is no clear answer to this question. Much depends on how your subscribers react to the frequency of emails. For example, you can do an effective email newsletter every day or just a few times a month. We recommend experimenting with different segments, frequencies, and mailing types.
Usually the first greeting letter can be sent immediately after registration, the second – in 1-24 hours, the next – in 1-3 days.
What are the main trends in email marketing in 2022?
Email marketing is a very dynamic industry that is constantly evolving. And if, according to statistics, in 2017 the number of email users was 3.7 billion, then by 2021 they are projected to increase significantly to 4.1 billion.
Among email marketing trends:
Reading letters from mobile
Minimalism of the message
Emails for people with various health problems
How to order email marketing service?
Email marketing is a service provided by specialized digital agencies. Such as Lanet CLICK.
You can consult with experienced Internet marketing specialists, set up advertising, as well as order a mass email newsletter in Ukraine and Kyiv in our digital agency. We provide a full range of services for development of your business on social networks, develop content plans and promote brands on the Internet.
Leave request for email marketing
To start email marketing, you need to:
- collect a database of contacts - addresses to which you will send letters;
- create an email strategy;
- warm up the database with the first emails;
- develop a welcome series of letters with a story about the company and its activities, which will be sent to new subscribers;
- set up trigger mailings based on events on the site.
The database of email addresses is collected online using forms on the website, through social networks, using lead magnets, at various industry online and offline events through surveys and collecting business cards.