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PPC advertising is considered one of the best channels for attracting potential buyers. However, simply setting up contextual advertising is not always sufficient. Use the tips...

Google Ads has introduced new changes to the search engine. Currently, the place of expanded text ads is gradually being taken by responsive ones. But this...

Optimization of Google Ads should be carried out constantly, both during the testing period and during its management. In this way, it is easier to detect...

Internet trade continues to grow actively, so enterprising people decide to develop their businesses online. They create a variety of sites that can bring in a...

The fact that sales and services have moved to digital has not bypassed the medical field either. More and more people prefer to make an appointment...

Before making a purchase, people browse various sites, read reviews, and compare products or services. Users visit sites on average at least six times before making...

Video is rightfully considered the most effective format of Internet advertising. 80% of users would rather watch a video about a product than read about it....

Mobile applications are a must-have for many businesses because they provide constant and convenient contact with consumers. However, it is not enough to develop a product,...

In the nearest future, expect fully automated ad setup. That is, the targeting functions in Google Ads will be replaced by clear strategies that, thanks to...