Marina Shevtsova
Head of the contextual advertising department
In PPC since 2016. At the beginning of my career, I managed projects for the Lanet Network; later, I got the position of head of the contextual advertising department at the Lanet CLICK digital agency. I like large-scale interesting projects with big budgets)
The author's latest articles
How to work with negative keywords in contextual advertising
The budget for contextual advertising continues to grow, and the number of leads does not increase despite a ton of […]
Promotion of the construction company
The construction business has always been profitable. But quite often there are problems related not to technical aspects, but management […]
Banner advertising on the Internet: what it is and how it works
Marketers have been using banner ads for almost 30 years. During this time, it has seriously changed and acquired new […]
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10 methods for improving Google Ads search advertising
Optimization of Google Ads should be carried out constantly, both during the testing period and during its management. In this […]
How to add a website to Google Analytics
To find out more data about your site — to see the target audience, analyze content, see how changing the […]
Medical website promotion
The fact that sales and services have moved to digital has not bypassed the medical field either. More and more […]
PPC specialist in contextual advertising: who is he and what are his tasks
Contextual advertising or PPC (Pay-per-Click) is all those ads that pop up while watching videos, appearing on various websites, as […]
Google Discovery Ads format: features and launch
Discovery is Google Ads advertising format in the form of a clickable image ad. These campaigns are good for reaching […]
Google Shopping: a beginner’s guide
Google Shopping is an advertising campaign in Ads Manager that helps you advertise online shopping through the Google search engine.Such […]
Google Tag Manager: tags creation
In the previous article, we talked about Google Tag Manager, who will find it helpful, and the benefits of using […]
What is Google Tag Manager: GTM for beginners
Google Tag Manager or GTM is a free service from Google which facilitates work with HTML tags on websites or […]
Google video ads: how to launch
Video is rightfully considered the most effective format of Internet advertising. 80% of users would rather watch a video about […]
