Marina Shevtsova
Head of the contextual advertising department
In PPC since 2016. At the beginning of my career, I managed projects for the Lanet Network; later, I got the position of head of the contextual advertising department at the Lanet CLICK digital agency. I like large-scale interesting projects with big budgets)
The author's latest articles
How to run contextual advertising on western markets
Businesses often suffer in crisis situations. However, a turning point can have a positive impact on the enterprise as well. […]
How to work with negative keywords in contextual advertising
The budget for contextual advertising continues to grow, and the number of leads does not increase despite a ton of […]
Promotion of the construction company
The construction business has always been profitable. But quite often there are problems related not to technical aspects, but management […]
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Banner advertising on the Internet: what it is and how it works
Marketers have been using banner ads for almost 30 years. During this time, it has seriously changed and acquired new […]
10 methods for improving Google Ads search advertising
Optimization of Google Ads should be carried out constantly, both during the testing period and during its management. In this […]
How to add a website to Google Analytics
To find out more data about your site — to see the target audience, analyze content, see how changing the […]
Medical website promotion
The fact that sales and services have moved to digital has not bypassed the medical field either. More and more […]
PPC specialist in contextual advertising: who is he and what are his tasks
Contextual advertising or PPC (Pay-per-Click) is all those ads that pop up while watching videos, appearing on various websites, as […]
Google Discovery Ads format: features and launch
Discovery is Google Ads advertising format in the form of a clickable image ad. These campaigns are good for reaching […]
Google Shopping: a beginner’s guide
Google Shopping is an advertising campaign in Ads Manager that helps you advertise online shopping through the Google search engine.Such […]
Google Tag Manager: tags creation
In the previous article, we talked about Google Tag Manager, who will find it helpful, and the benefits of using […]
What is Google Tag Manager: GTM for beginners
Google Tag Manager or GTM is a free service from Google which facilitates work with HTML tags on websites or […]
