How to improve positions with the help of Local SEO

What is Local SEO and how to improve your search engine rankings with the help of local website promotion

What is local SEO

Local SEO is a search engine optimization strategy that promotes a website or business in the search results for a specific geolocation. The user is shown relevant answers closest to their location in response to their query. This type of promotion will be helpful for any business operating in a particular territory, for example, companies that provide medical and legal services, bars and restaurants, beauty salons and hairdressers, service stations and car washes. After all, clients must find a product or service that will satisfy their needs and receive it comfortably and quickly. The task of local SEO is to simplify and speed up the search for a suitable store or institution in a particular location.

Location-based SEO allows you to compete with other brands, get higher conversions, and increase low-frequency traffic. Suppose a user is interested in a product from a particular topic, industry, or niche but does not specify a specific company. In that case, they can see information about nearby businesses on the first search pages.

Factors that influence the effectiveness of local promotion

The main factors that can contribute to the improvement of promotion in a particular region are:

Registration in additional services. For the search engine to get more information about an establishment or store and show it to users more often, you should place your company on Google Maps and add it to Google My Business.

Keywords. Local website promotion involves using keywords that contain the name of a settlement or region, such as “buy a silk dress in Kyiv” or “engine oil change Vinnytsia.”

Link profile. Placing links to popular resources in specific regions will increase the company’s visibility in the selected territory and attract people living nearby.

Ratings and reviews. Search engines pay attention to user activity to detect fake and false information. Therefore, add your company to Google Maps and motivate users to leave comments, ratings, and shares on social media.

Domain name. It is also worth paying attention to the presence of a thematic word in the domain name structure. It will help to increase brand visibility when choosing a suitable response to a query.

Necessary steps to optimize local promotion

For effective SEO in a particular territory, you should add your website to Google Maps and pay attention to filling out your Google My Business profile. To do this, enter the name of the company, its address, contacts, and working hours. In addition, select the appropriate business category, add photos and keywords to the description, and add a map label. A great solution is to ask customers to leave reviews. This way, you can increase your ranking and attract more local customers.

For SEO, use key queries containing words and phrases typical for a particular place and create local landing pages. In addition, you can add the locality’s name to the title. It will signal to the search engine that promoting the resource in a particular region is essential. The Local Business micro-markup should also be implemented, increasing the chances of getting into the local search results block.

Using these promotion methods will help you gain high positions in search results. Local SEO allows you to stand out from the competition in your chosen industry.

If you are looking for an effective solution for promotion in a particular region, you should pay attention to this tool. The Lanet CLICK digital agency specialists will help you create and implement a high-quality local SEO strategy. Many years of experience promoting Google My Business and an individual approach to each client will make Lanet CLICK a reliable partner in achieving your goals. Leave a request in a convenient form and move to the highest positions of your business online.