LinkedIn is the largest professional social network
The optimal platform for achieving different goals
LinkedIn advertising is useful for many types of companies. Its effectiveness directly depends on the clarity of the definition of the target audience. At the same time, targeting capabilities in LinkedIn Ads allow you to achieve maximum conversion rates for your ads. It is able to find customers even in a very narrow, specialized niche. With the help of ads, you can search for business partners and employees, improve your brand’s reputation, etc.
Before launching an advertising campaign, the advertiser determines the goals available on the social network:
An advertising campaign is aimed at popularizing a brand, its services, or its products.
The purpose of such an advertising campaign is to increase the number of site visitors, interactions with content, etc.
The advertising campaign is aimed at attracting leads, building a customer base, searching for candidates for vacancies, etc.
Advertisements can be targeted at:
Targeted advertising on LinkedIn will allow even B2B companies in a very narrow niche to find clients, speed up the search for competent employees and partners, and also help increase brand awareness, traffic, and conversions. It is an indispensable marketing tool for companies focused on the Western market or related to IT.
In Lanet CLICK, you can order an advertising service on LinkedIn on favorable terms. Our experienced target advertising specialists will take care of all the troubles of preparing a page for an advertising campaign, setting it up, and launching it, and will help you achieve your business goals.
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We have collected the most frequently asked questions about advertising on LinkedIn
Effective targeted advertising on LinkedIn involves the following steps: creating a company business page and advertising cabinet, defining business goals and choosing the type of ad that will be shown to users, determining the target audience, setting an allocated budget, creating advertising creative, and launching an advertising campaign.
Advertising on LinkedIn is one of the types of promotion on social networks, which also includes advertising on Facebook and advertising on Instagram. Unlike other sites, LinkedIn is especially in demand and has no analogs in the US, Europe, Canada, and Australia. Therefore, this promotion method is ideal for companies oriented to the Western market. In addition, businesses related to the IT industry, conference organizers, and developers of various process automation services should pay special attention to this type of advertising.
The cost of promotion on the social network about business and development LinkedIn is determined by the principle of an online auction. You can also choose the amount of the bet on your own to make it competitive. At the same time, you should consider that competition with other employers whose target audience is the same as yours will continue even after the launch of the advertising campaign.
Despite the relatively high cost per click on LinkedIn, more and more advertisers are choosing this social network for promotion. The rise in popularity is due to the high conversion rates that the advertiser can achieve by setting up the most accurate targeting. Advertising on LinkedIn allows you to achieve your goals and, as a result, the maximum effectiveness of the advertising campaign.
LinkedIn is a social network about business and professional development, which brings together people focused on quality results. The audience and its purpose of stay are different from users of other social networks, so advertising on LinkedIn has several distinctive features.
Before launching an advertising campaign on LinkedIn Ads, the advertiser defines business goals from those available on the social network:
The advertising campaign aims to promote the brand, its services or products, and more.
Among the goals of the advertising campaign are to increase the number of site visitors, interactions with content, video coverage, etc.
The campaign aims to attract leads and build a customer base on LinkedIn, web conversion, or candidate attraction for curren
With these goals, the advertiser can implement campaigns with a full sales funnel, choosing “Information” at the top, “Brand Review” in the middle, and “Conversions” at the bottom.
The following stages are:
LinkedIn will offer advertising based not only on the information provided by the user, but also on the results of his profile analysis. The advertiser receives a report with information about users who have seen the ad. However, the social network does not provide any data that could help identify the participants. In addition, users can also manage their advertising preferences to get more relevant advertising in the feed.
There are several types of advertising available on LinkedIn Ads:
This type of advertising is the most popular. The advertiser can create both an advertising post and a post in the feed. Such targeted advertising on LinkedIn involves displaying advertising in the mobile application. Advertising with the image is suitable for promoting content and blog development, finding candidates to fill vacancies, engaging users in various events, and selling specific services or products.
This type of advertising is displayed in the side menu. Text advertising offers the usual format of contextual ads that contain the title, description, and link to the company’s page or the advertiser’s site. This type of advertising is suitable for attracting audiences and generating leads on the site.
You should choose this type of advertising if you want to advertise several products at once. In this way, you can promote not only the products but also events, a personal blog, and more.
Such ads will be displayed in the desktop version in the side menu. It will allow target users to subscribe to the ad page. Advertising is suitable for finding business partners, promoting an expert blog, and pages of companies that publish helpful content.
The advantage of this type of advertising is that the advertiser can deliver information to the user in private messages. This type of advertising will not be effective for everyone. The recipient must be familiar with the company and interested in the product, services, or events mentioned in the message. Otherwise, the recipient will treat the ad as spam.
This type of advertising is less popular than, for example, photo advertising, but if you need to convey information through video content, use video advertising. Write a title, add a call-to-action text, a link, and attach a video. Choose short videos and add subtitles to make your ad effective.
Its purpose is to attract users to the Vacancies section.
A feature of advertising on LinkedIn is a wide range of targeting opportunities. The user can choose specific characteristics, including:
The effectiveness of contextual advertising on LinkedIn directly depends on how clearly the target audience is defined. The unique targeting capabilities of LinkedIn Ads allow you to achieve maximum conversion rates for your ads.
The cost of advertising on a social network is determined on the basis of an online auction. It allows you to set competitive rates yourself. Competition with other advertisers who want to reach a similar target audience continues after the launching of ads.
If you need quality contextual advertising on LinkedIn, you should seek the help of professionals. Lanet CLICK digital agency brings together experienced professionals who can provide the desired result. Order targeted advertising on LinkedIn at Lanet CLICK, and you will receive an individual and creative approach and realization of goals within your marketing campaign.
In addition to advertising on LinkedIn, we offer a list of such services:
Advertising on Facebook, Instaram, or LinkedIn — for each social network, SMM specialists of the agency Lanet CLICK will offer interesting creatives and effective promotion strategies.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
