Targeted advertising
for a law firm

How to reduce the cost per lead for B2B


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Input data

Client: law firm specializing in the legal support of international investment projects.

Goal: increase the amount of leads, reduce the average cost per lead.

Period: 30 days

The main problems: the high cost per lead with a small budget for advertising; the difficult audience of the people who have an international business (a big amount of random hits to the audience by interests).

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What was done

After analyzing the advertising account and the features of the client's theme, we have developed the promotion strategy. We came to the conclusion that the audience for this area is too wide, so we need to highlight the more targeted part with the help of Look-alike.



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