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Targeted advertising for a tattoo parlor

How to launch a test promotion with a minimum budget

Input data

Client: owner of a tattoo parlor in Kyiv, which provides tattooing services, as well as covering up old tattoos and scars.

Duration of work: 15 days of test launch of the advertising campaign.

Team: project manager, SMM specialist, targeting specialists, designers.

Problem: the client had no experience working with targeted advertising and was not ready to invest a significant budget without confirming its effectiveness. The main challenge was to launch an advertising campaign with minimal costs and quickly check its payback in the tattoo services niche.

Goal: to check the effectiveness of targeted advertising for a tattoo parlor as a channel for attracting customers and to receive the first applications within the budget of UAH 5,000.

Tasks

Run a test targeted advertising for a tattoo parlor with a minimal budget.

Get the first applications from potential clients.

Check the demand for tattoo parlor services through advertising.

Assess the return on advertising spend.

List of works

The audience was divided into two main segment groups.

Separate advertising creatives were developed for each audience.

Examples of tattoo parlor work were used to increase trust and attract attention.

Advertisements were created with a call to action via Direct and Messenger.

A test campaign was launched with a budget of 5,000 UAH for 15 days.

Effectiveness was monitored and the campaign was initially optimized.

Results

Within the framework of a 15-day test run with a limited budget, we managed to assess the potential of the advertising channel and obtain the first commercial results. The campaign quickly reached a stable level of lead generation and demonstrated payback even during the testing stage.

Advertising campaign indicators for 15 days:

- 5,000 UAH ($130) spent
- Impressions: 55,216
- Coverage: 73,691
- Received 50 applications (8 of them became clients)
- Average check: 1,500 UAH
- Average application price: $2.6
- Income received: 12,000 UAH
- ROAS: 240%

Results

Advertising campaign indicators for 15 days:

Conclusions

Even within the framework of a test launch with a limited budget, targeted advertising for a tattoo parlor can quickly reach a payback, provided that the right strategy for setting up and working with the audience is used. In this case, the key role was played by high-quality examples of work that increased trust and attracted the attention of potential clients, as well as prompt processing of applications, which made it possible not to lose an interested audience and convert it into sales.

Additional efficiency factors were competent audience segmentation and adaptation of creatives to various requests, which made it possible to receive relevant requests in the first days of the launch. Thanks to this, the campaign quickly stabilized and began to bring the predicted results even in the test period.

After the test launch was completed, we recommended that the client continue advertising and gradually scale the budget, relying on already proven creatives and the most effective audience segments.

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