SEO promotion for a large
online store of trade equipment

How to ensure a 144% increase in traffic under the conditions of the site’s relocation of a large online store

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Input data

Client: a large online store of trade equipment engaged in the creation of a project, manufacturing, and installation of equipment for shops

Term of work: 6 months

Task
increasing the amount of traffic to the site and attracting buyers;
ensuring the transfer from the old site to the new one, minimizing the loss of positions;
increase in conversions on the site;
working with priority 3 categories and increasing traffic in them;
growth of positions for high-frequency requests that were agreed upon with the client;
increasing brand recognition;
increasing the amount of non-branded traffic.
List of works

1
/
Basic analysis of competitors.
2
/
Technical optimization of the site.
3
/
Expanding the structure.
4
/
Building external links.
5
/
Writing texts for categories.
6
/
Meta Tags.
7
/
Correct micro-markup.
Results

Data comparison

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Growth of clicks over the last 6 months

Growth in clicks and impressions over the past 6 months

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Comparison of clicks for 6 months (there were 3.67 thousand; the last 6 months had 6.3 thousand clicks, that is, an increase of almost 50% in half a year)

Comparison of organic traffic for 4 months

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All indicators compared to the previous period (before the start of cooperation)

Results

Growth of clicks over the last 6 months

Growth in clicks and impressions over the past 6 months

Comparison of clicks for 6 months (there were 3.67 thousand; the last 6 months had 6.3 thousand clicks, that is, an increase of almost 50% in half a year)

Comparison of organic traffic for 4 months

All indicators compared to the previous period (before the start of cooperation)

Conclusion
Organic traffic increased by 113.6%
Conversions increased by 218.94%

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