More than a month ago, russia launched a full-scale invasion of Ukraine. As a result, Ukrainians are renouncing russian goods and services en masse. The marketing sector also refuses to use the services of the aggressor country and switches to Ukrainian or foreign counterparts because the use of russian-made software is a sponsorship of the murders of compatriots. In this article, we will talk about russian services and what alternatives are available to them.
Users of russian programs Bitrix24, AmoCRM, Megaplan can switch to the following programs:
Also among the variety of CRM systems are Perfectum, IT-Enterprise, Corezoid, Creatio, SalesDrive, KeepinCRM, and KeyCRM.
Users of software of russian origin CallbackHunter, Callibri, Mango АТС, Telphin can use one of the following programs:
The following programs can replace russian Cleversite and JivoSite chatbot services:
Among the russian services for site development, in particular, Tilda Publishing, InSales, and LPgenerator. An excellent alternative to them will be Ukrainian site builders — Horoshop, Control.Events, Template Monster, Shop Express, Monster Webby Shop, Okay CMS. You can also pay attention to foreign services WIX, Jimdo, Constant Contact, and Generator Landing.
There are many services for marketing that will replace programs developed in the aggressor country.
Yandex.Webvisor is a russian service. Detailed web analytics is available in the following programs — Plerdy, Looqme (developed by Ukrainian specialists), and Microsoft Clarity (USA).
Mindbox, SendSay, and Unisender were created in russia, so you should stop using them. Instead, email marketing is available in the following services – SendPulse, Leeloo.ai, sendios, Lemlist, eSputnik, MailChimp, Sendinblue, Folderly, Snovio.
You can perform ASO optimization in the Ukrainian service Worksection. If you are a user of the russian program Planfix, it is better to abandon it.
Ukrainian MediaMonitoringBot, SoMo, Semantrum, YouScan, and LOOQME can replace the russian software Pressindeks and Medialogia. EMedia Monitor and News Exposure will also be useful for professionals in such fields as crowd marketing.
Copywriting involves writing quality advertising and presentation texts. Therefore, to check the text, you can use Plag, Unicheck, OnlineCorrector, dotSwitcher, LanguageTool, Microsoft Keyboard Layout Creator, and HemingwayApp. At the same time, it is necessary to refuse such services: Advego, Punto Switcher, Typohrafskaia raskladka Byrmana, and Glavred.
Labrika, Semrush, PromoPult, and SiteAnalyzer are russian services for SEO promotion of the site. However, as an alternative, the SEO specialist can choose the following programs:
They will be beneficial for various spheres of SEO promotion, in particular, link building.
russian exchanges are Miralinks, Gogetlinks, Rotapost, and PRSape. At the same time, worthy Ukrainian alternatives are PRposting and Collaborator.
If you are a user of the russian service Miro, you can replace it with several Ukrainian and foreign programs. Among them are Worksection, Lucidspark, Trello, Wrike, and Monday.
DrWeb and Kaspersky Security are russian anti-virus software. Therefore, if you still have these programs on your PC, we recommend replacing them with more popular ones — Avast, Zillya, Microsoft Security Essentials, and Bitdefender.
Marketers, including SMM professionals and copywriters, often use electronic books in their work. LitRes is a well-known application for reading ebooks and listening to audiobooks, but it is russian. For reading literature, you can choose one of the services: Librarius, Yakaboo, Folio Publishing House, ABUK, PocketBook, and Google Play Books.
If you are learning foreign languages in the russian LinguaLeo service, we recommend replacing it with the American Duolingo. An alternative to the russian educational portals Geekbrains, OTUS, and QMarketing Academy are several Ukrainian and American ones, including Laba, Choice31, Mate academy, Coursera, edX, Khan Academy, and others.
Users of russian Webinar.ru can choose one of the following platforms:
Screenshot sharing programs LightShot, ScreenShare, and Joxi are russian. To avoid sponsoring the russian-Ukrainian war, we recommend using the following programs: Getcloudapp, Snipping Tool, or Cleanshot.
fastpic.ru, iPick.su, Savepic — these are image hosting services created by developers from russia. A great alternative to them is the American service Imgur.