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SEO promotion for a large online store of trade equipment

How to ensure a 144% increase in traffic under the conditions of the site’s relocation of a large online store

Input data

Client: a large online store of trade equipment engaged in the creation of a project, manufacturing, and installation of equipment for shops

Term of work: 6 months

Task

increasing the amount of traffic to the site and attracting buyers;

ensuring the transfer from the old site to the new one, minimizing the loss of positions;

increase in conversions on the site;

working with priority 3 categories and increasing traffic in them;

growth of positions for high-frequency requests that were agreed upon with the client;

increasing brand recognition;

increasing the amount of non-branded traffic.

List of works

Basic analysis of competitors.

Technical optimization of the site.

Expanding the structure.

Building external links.

Writing texts for categories.

Meta Tags.

Correct micro-markup.

Results

Data comparison

Growth of clicks over the last 6 months

Growth in clicks and impressions over the past 6 months

Comparison of clicks for 6 months (there were 3.67 thousand; the last 6 months had 6.3 thousand clicks, that is, an increase of almost 50% in half a year)

Comparison of organic traffic for 4 months

All indicators compared to the previous period (before the start of cooperation)

Results

Data comparison

Growth of clicks over the last 6 months

Growth in clicks and impressions over the past 6 months

Comparison of clicks for 6 months (there were 3.67 thousand; the last 6 months had 6.3 thousand clicks, that is, an increase of almost 50% in half a year)

Comparison of organic traffic for 4 months

All indicators compared to the previous period (before the start of cooperation)

Conclusion

Organic traffic increased by 113.6%

Conversions increased by 218.94%

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