The author's latest articles
Will AI replace copywriters
With the appearance of ChatGPT in Ukraine, conversations about it flooded the Internet for several weeks. Screenshots of correspondence with […]
Lanet CLICK in the ranking of digital agencies of IAB Ukraine
Our digital agency entered the IAB rating in four categories: content, intellectual services, performance and SMM. We tell you what […]
Business strategy, marketing strategy, and brand strategy: what is the difference
The following terms are often confused in marketing articles: business strategy, marketing strategy, and brand strategy. In the material, we […]
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SERM for medical clinics: why it matters
Every business niche involves communication with the client. Medical topics are probably the most difficult in this regard because, in […]
What is the conversion rate, and how to calculate it
Your brand is popular, Instagram followers like your posts, but that’s not all. Сonversion rate, which we will talk about […]
Why social media pages will never replace a website
Social media is a great tool for engaging the audience and showcasing your product. But even if you resort to […]
How to attract new users to the site
The success of Internet business and its profitability depend on website traffic. But how to attract traffic to the site, […]
3 new tools from Google in 2022
Now, creating ads and working as a team is even easier! We are talking about three innovations from Google that […]
12 components of the perfect blog article
What is it – the perfect article that will make the reader eagerly read it from the first word to […]
How to remove a review from Google Maps
In order for the promotion of an online store or a site of another business to be successful, one should […]
Email marketing as a tool to get organic traffic
Email is a popular means of communication around the world. According to 2020, there are about 3.9 billion email users […]
7 basic rules of site usability
Usability is an indicator of the convenience of a web resource for users. It is one of the main features […]