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Will AI replace copywriters

Will AI replace copywriters

With the appearance of ChatGPT in Ukraine, conversations about it flooded the Internet for several weeks. Screenshots of correspondence with […]

Lanet CLICK in the ranking of digital agencies of IAB Ukraine

Lanet CLICK in the ranking of digital agencies of IAB Ukraine

Our digital agency entered the IAB rating in four categories: content, intellectual services, performance and SMM. We tell you what […]

Business strategy, marketing strategy, and brand strategy: what is the difference

Business strategy, marketing strategy, and brand strategy: what is the difference

The following terms are often confused in marketing articles: business strategy, marketing strategy, and brand strategy. In the material, we […]

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SERM for medical clinics: why it matters

SERM for medical clinics: why it matters

Every business niche involves communication with the client. Medical topics are probably the most difficult in this regard because, in […]

What is the conversion rate, and how to calculate it

What is the conversion rate, and how to calculate it

Your brand is popular, Instagram followers like your posts, but that’s not all. Сonversion rate, which we will talk about […]

Why social media pages will never replace a website

Why social media pages will never replace a website

Social media is a great tool for engaging the audience and showcasing your product. But even if you resort to […]

How to attract new users to the site

How to attract new users to the site

The success of Internet business and its profitability depend on website traffic. But how to attract traffic to the site, […]

3 new tools from Google in 2022

3 new tools from Google in 2022

Now, creating ads and working as a team is even easier! We are talking about three innovations from Google that […]

12 components of the perfect blog article

12 components of the perfect blog article

What is it – the perfect article that will make the reader eagerly read it from the first word to […]

How to remove a review from Google Maps

How to remove a review from Google Maps

In order for the promotion of an online store or a site of another business to be successful, one should […]

Email marketing as a tool to get organic traffic

Email marketing as a tool to get organic traffic

Email is a popular means of communication around the world. According to 2020, there are about 3.9 billion email users […]

7 basic rules of site usability

7 basic rules of site usability

Usability is an indicator of the convenience of a web resource for users. It is one of the main features […]