A presence on Google Maps is a great way to get additional local search traffic, attract visitors, and increase sales. Undoubtedly, the absence of this service means the loss of potential customers, especially if the target audience of the business is people who are not far from the company’s location.
Only a few organizations are listed on Google search results. To see the rest, you need to click on the “Other places” link. To get into the top three, you need to engage in promotion on Google Maps.
The promotion of the company takes place step by step:
ПроводитьсяAn SEO audit is conducted for a comprehensive market analysis, study of the best cases, and collection of the semantic core. SEO-аудит для комплексного аналізу ринку, вивчення кращих кейсів та збір семантичного ядра.
At this stage, a business account is created and its card is filled out (name, photo, work schedule, etc.).
There is a competent setting of the card so that the business company gets to the top of the organic Google results.
It provides prompt entry of changed or new information about the company in the Google My Business account.
Promotion of the company in this service will help:
Get the attention of the target audience
Attract high-quality traffic to the site
To form the right image
Increase brand recognition
Improve customer loyalty
Have a platform for communication
Attract the attention of travelers
In addition to increasing the number of potential customers, additional traffic, and sales of goods or services, promotion on Google Maps has other benefits.
Brand awareness
Local site promotion on Google Maps increases business visibility. A properly configured card with photos attracts the users’ attention and «sells» your services.
Improving the company’s reputation
Google Maps lets you communicate with your target audience. You can respond to customer feedback. In case of negatives, you will be able to learn the details immediately and influence the situation. In addition, by responding to feedback on behalf of the company, you will show the brand’s openness to dialogue.
The loyalty of potential customers
On Google Maps, people can read reviews from real visitors and customers. It will increase their trust and loyalty to your company.
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We have collected frequently asked questions about promoting on Google Maps
No, it is not necessary to have a website to place a company on the Google map. If your business does not have a web resource, you can create a Google My Business account. It will allow you to add important information about the company: address, hours of operation, phone number, photo, customer reviews, etc. This information will appear on Google Maps and in search results, allowing potential customers to contact you.
Before adding a company to Google Maps, you need to conduct a comprehensive market analysis and collect a semantic core with keywords. The next step should be to register on Google My Business. Then you can proceed with filling out the company card and optimizing your Google Maps account. After that, it is important not to forget to update the information regularly.
Users are looking for companies with good ratings and positive reviews. Accordingly, both affect promotion on Google Maps. To see the rating of your company, you can use several methods. One of them is to simply find your company through the Google search bar and check the rating. You can also track ratings through your Google My Business account.
Promoting on Google Maps is a great way to get more traffic on local queries, attract leads, and increase sales. For this tool to benefit your business, you need to set it up properly.
Google Maps is a service, which, in response to a user’s request, shows nearby objects and companies on the map. For example, if a user searches for a beauty salon nearby, a shortlist of nearby salons with a map will immediately appear in the search engine, providing beauty services.
If your business is not on Google Maps, you lose potential customers. Therefore, it is important not to ignore this direction of promotion.
To use a local promotion and appear in the service, you need to create a business profile in Google My Business.
Google My Business is a service that allows you to add business data to the Google search engine. Here is all the necessary information for the user. All the information you add to your profile will appear in the search and Google Maps.
Working step-by-step to improve your business’s visibility on Google Maps is part of comprehensive local SEO. The following steps show you how to do it.
Work on promotion begins with the analysis of local companies in your niche, in particular, specialists perform SEO audit.
SEO analysis of competitors will allow:
After these steps, you’ll need to create a Google My Business profile. It is due to the account registration in Google. It is due to the registration of the account in Google.
After that, you need to start filling in the information about the company: name, brief description, hours of operation, photos, address, the field of activity, etc.
Google My Business promotion involves the proper setup and optimization of the card with all the information about your business. It will allow your company to get to the top of the organic search results.
In addition, if you do not have a website, then if necessary, experts from the digital agency Lanet CLICK will create it. Depending on the client’s wishes, the specialist can develop the site structure through Google My Business or another platform.
It is necessary to update the information in time. For example, if your business hours have changed, make changes to Google My Business. It will help you avoid situations where the customer came to your establishment when it was closed.
Presence in this service is important for:
If you have not presented your business in the service or your profile is not optimized, order a service from the digital agency Lanet CLICK. Google Maps promotion helps businesses with a physical presence or local focus not only to effectively attract target customers, but also to increase brand awareness and facilitate communication with the audience.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
