Solutions that help companies grow
Increase the number of calls and new clients for your company. Comprehensive promotion of a construction-related website will help increase your position in Google, attract a target audience and form a stable flow of applications. We work so that your website brings measurable results every day, and investments in marketing give maximum return and contribute to business development.
We will increase the visibility of your construction company, create a positive image and encourage potential clients to choose your services and facilities.
We will bring your website to the top of the search results and increase targeted organic traffic, which will ensure long-term growth in the number of applications and sales.
We will set up precise advertising campaigns so that your offers are seen by those users who are looking for similar projects.
We will select from the entire audience those who best match the portrait of your potential client and show them the construction organization's advertising on social networks.
We will involve reputable bloggers and experts in the construction industry so that their recommendations increase trust in your brand.
How to attract over 300 potential buyers with an average lead cost of $14.14 in three months
How to increase the effectiveness of advertising in Google Ads more than 2 times
How to maintain the effectiveness of advertising campaigns while reducing the budget
We’ve doubled the visibility and number of key queries on which the site ranks
| Internet promotion direction | What is responsible for | Main tools/formats |
| SEO promotion | Increases organic traffic to the site, improves positions for thematic queries | Technical improvement of the site, content optimization, and external links |
| Contextual advertising (Google Ads) | Generates fast leads and sales | Search Ads, Banners, Performance Max, Shopping Ads |
| Targeted advertising | Attracts potential customers by interests (renovation, construction, design) | Facebook/Instagram/TikTok/LinkedIn/Viber – banners, videos, stories |
| SMM promotion | Builds trust and brand awareness | Posts, case studies of completed projects, videos, stories, and audience engagement |
| YouTube advertising | Provides a broad reach, showcases completed projects, and company expertise | Video ads (In-Stream, In-Feed), construction project promos |
| Banner advertising/
remarketing |
Brings back site visitors and encourages repeat visits | Adaptive and static banners with construction service offers, dynamic remarketing |
| GEO optimization/AI search | Increases company visibility in search and AI services | Content optimization under LLM, working with brand reputation and mentions in the media |
Contact Lanet CLICK to discuss your project!
OrderWhat clients say about us
These include the sites of residential complexes, developers, construction companies of various profiles, as well as companies that perform repair or finishing work.
A complex approach to promoting a construction company involves working with several channels at the same time, which allows you to quickly get leads and work on long-term brand recognition.
We form an individual strategy after analyzing the business, audience and competitors. We select a combination of SEO, advertising, targeting and SMM, which provides the best return on the budget and gives the predicted growth dynamics.
The cost of promoting a construction company is determined by the competition in the niche, region, goals, complexity and volume of work. The specifics of the field, the goal of achieving high positions, the need for site improvements and the creation of extended semantics are taken into account.
SEO gives dynamics in 4-6 months, stability – in 6-12. Google advertising provides an effect in the first weeks. Targeting and SMM show changes in 1-2 months. Influence-marketing works in the format of one-time integrations and gives a noticeable increase immediately after publication.
We provide reports in Looker Studio, which display applications, traffic, channels of engagement, positions in the search results and return on investment. The data shows what works best, where adjustments are needed and how the effectiveness of campaigns increases.
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CLIENTS WITH SOLUTIONS
FROM LANET CLICK
Take the first step to a stable flow of customers
Clients in construction choose a contractor carefully, so construction website promotion should focus on trust, local visibility, and demonstration of real results.
Key aspects that we take into account when working with construction companies:
Promotion of construction services websites helps companies to consistently gain new customers and strengthen their positions in a competitive niche. This is a tool that affects both sales and reputation.
Why does a construction website need to be promoted:
The scope and stages of work to promote the website of a residential complex, developer or construction company depend on the solution you choose. Each direction: SEO, advertising, targeting, SMM or influence marketing – has its own set of works, which are selected according to your goals and budget. However, all promotion formats involve the following main works:
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
