Lead generation
in social networks
for a developer
How to maintain the effectiveness of advertising campaigns while reducing the budget
Input data
The object of promotion: a large residential complex located in one of the most densely populated areas of the capital near the subway.
Goal: to develop a plan to minimize the loss of quality of the advertising campaign and the number of applications, maintaining the former coverage on social networks while reducing the budget by 50%.
Term: 1 month.
Mechanics of work on real estate advertising on social networks
Advertising campaign results
In the screenshots below, you will see the statistics of the two posts on the client's Facebook page and the results of their promotion.
Post #1 statistics data
In post #1 we used a video that reached more than 12,000 users.
Post #2 statistics data
For post #2 we prepared a selection of photos of the nearest infrastructure to the residential complex, which aroused interest from users — the coverage reached 15,000 users.
General result
Reducing the cost per lead:
- In the anti-crisis campaign, it decreased by 33.33%;
- CTR increase by 31.62%;
- High coverage rates — a slight decrease of less than 13%;
- High level of budget optimization: 45.07% less than in the previous month of normal operation.
Advertising campaign results
Post #1 statistics data
In post #1 we used a video that reached more than 12,000 users.
Post #2 statistics data
For post #2 we prepared a selection of photos of the nearest infrastructure to the residential complex, which aroused interest from users — the coverage reached 15,000 users.
General result
Reducing the cost per lead:
- In the anti-crisis campaign, it decreased by 33.33%;
- CTR increase by 31.62%;
- High coverage rates — a slight decrease of less than 13%;
- High level of budget optimization: 45.07% less than in the previous month of normal operation.
Conclusions
As a result, we managed to significantly reduce the price per lead and the customer's advertising budget without losing the quality of promotion.
We achieved the number of leads accepted in the real estate industry and maintained a strong position in the information field during quarantine, a crucial period when users spent a record amount of time online.
In times of crisis and other large-scale changes, it is important to use all opportunities, respond quickly to the situation, implement new approaches, and constantly improve to get the most benefit for yourself and your business.
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