Advertising on Instagram

How to make Instagram advertising as effective as possible

Creating an Instagram page is not enough for successful promotion. You also need to draw attention to yourself and stand out among the informational noise. You should order targeted advertising on Instagram to make yourself popular, attract new subscribers to the page, increase audience coverage, and, as a result, increase sales of services and goods on the social network.

Today, the effectiveness of advertising on Instagram is largely determined by the Andromeda algorithm, a new AI system for displaying ads by Meta. It analyzes users’ behavioral signals and selects ads in real time based on specific interests and actions, processing billions of user-ad combinations. As a result, classic manual targeting works less well, and the system prioritizes content that interacts better with the audience.

For businesses, it means a change in the logic of promotion. Andromeda almost does not give impressions to the same type of ads and requires a variety of creatives – with different visual styles, formats and messages. The more high-quality advertising options, the more data the algorithm receives for optimization, which directly affects the results of the campaign.

Lanet CLICK specialists will effectively set up or optimize targeted advertising on Instagram at a bargain price. Thanks to many years of experience in targeted advertising, we know how to increase sales at a relatively low cost per click.

Entrepreneurs, with the help of targeted advertising on Instagram, can successfully promote their business, in particular, increase sales of goods or services, find new customers, and form a positive brand image. In addition, you can develop a company on Instagram even without a physical store or website. One profile may be enough at first. However, self-maintaining a page on a social network can be time-consuming. In addition, the account has a chance to get lost among competitors. Therefore, for fast and effective promotion on Instagram, you should use targeted advertising, the creation, configuration and optimization of which you can order from us.

Features of launching targeted advertising on Instagram

There are two ways to set up targeted advertising on Instagram:

1. Promotion of advertising posts from the Instagram profile.

Promotion from the profile has a number of limitations and does not allow you to promote external resources using targeted advertising.

2. Full campaign setup in the Facebook advertising account.

Lanet CLICK specialists set up Instagram targeting in Facebook ads manager because it allows you to run targeted ads for any purpose, including driving traffic to the site. In Facebook ads manager, you can set everything up to the detail, specifying the necessary platforms for displaying ads, and test and choose the optimal ad format for promotion on the Instagram social network.

Launching an advertising campaign on Instagram requires the following work:

• target audience analysis;
• preparation of text and graphic creatives;
• testing different ads on Instagram to determine the optimal, most effective creative and post formats;
• directly setting up an advertising campaign: choosing a goal, determining the budget and schedule for showing ads, selecting an audience, and choosing a placement.

If you decide to order targeted advertising from Lanet CLICK, all these works will fall on the shoulders of the relevant specialists: SMM manager, copywriter, designer and, of course, targeting specialist.

Who and when can be advertised on Instagram in Ukraine

Instagram is mostly used by people under 35 years old. Their share in the context of users is about 70%. At the same time, 60% of the Ukrainian Instagram audience is women. Therefore, this social network is good for promoting through advertising services and products for young people, especially for girls — clothes and jewelry, goods for recreation and tourism, cosmetics, furniture and decor, educational courses, sports services, job search, things for children, etc. However, for any topic, you can choose effective visual solutions for targeted advertising that will catch the eye and, at the same time, reflect the specifics of the business, helping it to develop. At the same time, it is good if a product or service can be ordered directly on the social network, but not necessarily.

Also, Instagram works great as a reputation channel and is suitable for companies that, for example, provide construction and repair services or develop applications. Therefore, the decision to buy advertising on Instagram to promote such niches will be optimal too. In addition, all popular social networks are excellent platforms to generate demand for a new product. If your product or service doesn’t have demand in search engines because it is unique, you should order an ad on Facebook or Instagram — it will let customers know about it, and thus the company will get the first customers.

Advertising formats on Instagram

You can buy advertising on Instagram in several formats. They are used for promotion on various placements, such as Instagram Reels, Instagram Stories, Instagram Feed, Instagram Profile Feed, Instagram Interesting section, and Instagram Store. Let’s list these formats:

• Photo in Instagram Feed or Store. This is a square, horizontal, or vertical ad with high-quality conceptual photography. This format of advertising corresponds to the concept of a social network as much as possible, where people come in search of interesting, bright, and fresh images.
• Videos in Instagram Reels, Stories, and in the Interesting section. A short (one-minute) video can tell about products, goods, or services. The commercial is often uploaded in a square format, although Instagram supports other aspect ratios.
• Carousel ads are the optimal format for the Instagram Store and can also be displayed in the Feed. This advertising is a carousel of images for promoting a group of different products or demonstrating the same product to the audience from different angles. Also, carousel advertising can be done with storytelling in images. The main thing is that the story should be placed in 10 photos since this is the maximum number of pictures in the carousel.

Almost the most popular placement in this social network is Instagram Stories. Ads there, in the form of photos or videos, are shown to users when they view the stories of people they follow. According to statistics, users first look at Stories and then, if there is time and inspiration, scroll through the feed. In this regard, advertising in Instagram Stories is very effective for promoting goods and services. Often the Story format requires a vertical image or a video of up to two minutes. You can also use ready-made publications for advertising in Stories. We recommend ordering an individual consultation to understand the intricacies of advertising your business on social networks.

The cost of targeted advertising on Instagram

The cost of a click and the final price of advertising depends on a number of factors, among which the key ones are:

• placements;
• geolocation;
• interests of the target audience;
• competition at the auction.

Вut is important to set up advertising correctly so as not to «drain» the budget. And that is why you should order targeted Instagram advertising from Lanet CLICK digital agency. Our experienced targeting specialists take into account all the nuances of your niche and audience and will launch the most effective advertising to promote your business at a favorable price for you.

How to order advertising on Instagram

How to order advertising on Instagram If you are going to get engaged in promotion on social networks and launch targeted advertising on Instagram, contact Lanet CLICK digital agency. Our specialists will create and set up effective advertising on Instagram in Kyiv or in any other locality. To order a consultation and find out the prices for advertising on your company’s Instagram, leave a request on the website, and our manager will contact you.