Targeted advertising for the charitable foundation
How to attract as many benefactors as possible in conditions of strict advertising rules
Input data
Customer: International charitable foundation.
Goal: to attract people’s attention to the national program #SaveLimb and motivate them to donate.
Target audience: M/F, 24-65 years old, all Ukrainians who want to support and save the defenders.
Problem: frequent rejection of ads and blocking of advertising accounts due to violations of advertising rules.
Solution: constantly create new banners and launch them. In some cases, appeals help, in this way it was possible to unblock 2-3 banners out of 10.
Work completion period: 30 days.