Targeted advertising for the charitable foundation

How to attract as many benefactors as possible in conditions of strict advertising rules

#TARGET

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Input data

Customer: International charitable foundation.

Goal: to attract people’s attention to the national program #SaveLimb and motivate them to donate.

Target audience: M/F, 24-65 years old, all Ukrainians who want to support and save the defenders.

Problem: frequent rejection of ads and blocking of advertising accounts due to violations of advertising rules.

Solution: constantly create new banners and launch them. In some cases, appeals help, in this way it was possible to unblock 2-3 banners out of 10.

Work completion period: 30 days.

List of works

After analyzing the purpose and audience of the advertisement, we decided to choose the “Conversion” format to increase the number of donations. Taking into account previous experience, we chose Facebook as the main placement for displaying ads. The client's complaints about frequent blocking of advertising accounts were also taken into account, which meant that advertisements could not be shown for a long time.

1
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To avoid downtime in advertising, we have chosen a gray promotion strategy.
2
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We purchased 10 Facebook accounts. To work with them, we needed an anti-detect browser and mobile proxies to change the IP address. Thus, we got the main thing: the ability to quickly launch new ads in case of blocking previous ones or the need to increase the daily budget.
3
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We developed and launched advertising creatives. Given the specifics of the niche, we had to carefully check the creatives for violations of Facebook’s advertising rules.
Results

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Blocking of advertising accounts.

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In the first week after the test launch, we were able to discover an effective connection between the banner and the audience, and the decision was made to scale the campaign. For this purpose, we began to use a second advertising account, constantly created new banners, and launched them. In some cases, appeals helped, so it was possible to unblock 2-3 banners out of 10.

Over the entire period of operation of the campaigns, we managed to obtain 556 leads at an average price of $1.59 per lead. Advertising continues to work and consistently brings the required number of leads within the established budget.

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Results

Blocking of advertising accounts.

In the first week after the test launch, we were able to discover an effective connection between the banner and the audience, and the decision was made to scale the campaign. For this purpose, we began to use a second advertising account, constantly created new banners, and launched them. In some cases, appeals helped, so it was possible to unblock 2-3 banners out of 10.

Over the entire period of operation of the campaigns, we managed to obtain 556 leads at an average price of $1.59 per lead. Advertising continues to work and consistently brings the required number of leads within the established budget.

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