Targeted advertising for an Asian and European restaurant
How to attract new visitors to a restaurant with a low conversion cost
Input data
Client: Asian and European cuisine restaurant.
Goal: attract new target visitors to the restaurant of Asian and European cuisine through targeted advertising with optimal conversion cost.
Work period: 30 days.
Team: project manager, targetologist, designer, copywriter.
Problem: The restaurant needed a stable flow of new customers. The main challenge was to combine two different directions of cuisine – Asian and European – in one positioning. It was necessary to find a way to segment the audience so that the advertising offers did not look blurry, but precisely hit the requests of both lovers of exotic and supporters of classic dishes, while maintaining a low cost of attraction.
Tasks
in-depth study of the target audience and formation of relevant offers;
development of visual materials and text messages that separately emphasize the advantages of the Asian and European menus;
launch of test campaigns to determine the most effective combinations of audiences and banners with subsequent scaling of successful communications.
List of works
Results
During the advertising campaign, various audiences and creatives were tested, which made it possible to determine the most effective ones. This allowed us to obtain stable dynamics of transitions and reservations already at the launch stage.
- number of conversions – 100;
- average cost of conversion – $2.09.
Results
During the advertising campaign, various audiences and creatives were tested, which made it possible to determine the most effective ones. This allowed us to obtain stable dynamics of transitions and reservations already at the launch stage.
- number of conversions – 100;
- average cost of conversion – $2.09.
- average cost of conversion – $2.09.
Conclusions
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