SMM promotion that turns subscribers into customers
Social networks are a space where a brand becomes closer to its customers, and subscribers form a community around it that supports and trusts. Proper management of social networks allows you not only to be noticeable but also to create an emotional connection and shape your image.
In our agency, we develop individual strategies that combine creative content, advertising and analytics. This allows you to build long-term communication with the audience and increase sales.
Allows you to draw attention to your brand and quickly increase awareness even without your own website.
Forms an active community that is interested in the product and ready to make repeat purchases.
Promotes sales growth by creating demand and demonstrating the benefits of products or services.
Strengthens audience trust through transparent communication and constant interaction.
Allows you to attract the first customers for new products with minimal advertising costs.
We suggest you familiarize yourself with our cases
How to reach the target audience, attract them to the page, and increase loyalty to the developer with a long history
How we drew attention to the offline activity of a grocery chain thanks to UGC content and thematic headings
How we almost quadrupled our audience with Reels and got over a million views
During the SMM management of the page of the natural stone importer Scalla Naturale, its Instagram account grew from zero to 5,000+ subscribers. We developed a content strategy and design concept, regularly conducted shootings and launched paid promotion. We focused on photo collections and Reels – one of the videos collected over 270,000 views.
We have been cooperating with Scalla Naturale for 2.5 years. Currently, the average monthly reach of the page exceeds 180,000. And this is just one of the 100+ projects implemented by our agency in 7 years.
A team of experienced specialists who know how to turn social networks into an effective business tool will work on your project. We focus on quality, not on experiments on clients. Our main KPI is long-term cooperation and stable results.
«We build an emotional connection so that you want to return to your brand».
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Effective management of social networks is impossible without a well-thought-out strategy and systematic approach. Each stage is important to achieve stable results.
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We evaluate the design of profiles, previous content and advertising, study the strengths and weaknesses of competitors, and identify growth points.
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We form the Tone of Voice, headings, topics and formats. We determine the role of video content, graphics, prepare a structure for systematic publication planning and coordinate the strategy and content plan with the customer.
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According to the agreed content plan, we ensure regular page management, adhering to a single style and maintaining the constant interest of subscribers.
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Regular analytics help track effectiveness, test new hypotheses and strengthen the strategy for maximum results.
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During the meeting, we collect key information about the business, product and goals – this is the basis for the future strategy. We draw up a brief and request access to the necessary pages in social networks.
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We study behavior and interests to identify groups to which the communication strategy will be directed. This allows us to work more precisely with the audience in social networks.
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We plan creatives for posts, Stories and Reels, prepare TOR for a photographer or designer, draw up a plan of advertising activities and coordinate budgets.
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We select the most effective formats, track reactions to content, optimize keywords, hashtags and geolocations, select influencers, set up targeted advertising and optimize campaigns.
We promote pages and channels in:
SMM for business is more than just posting on social networks. It is a systematic work with the audience, which includes market analysis, strategy creation, creatives and regular monitoring of results. An integrated approach allows you to combine promotion with elements of brand management to increase the company’s recognition and ensure its sustainable development.
| Category of work | Tasks and services |
| Analysis and planning | Market and competitor analysis, page check for bots and scams and engagement assessment. Creating a target audience portrait, selecting platforms and formats, budgeting, and preparing a detailed strategy, taking into account topics, categories, and content areas |
| Content | We develop visual solutions for posts and Stories, create photo and video content, scripts for Reels, texts and product descriptions. We prepare materials taking into account the algorithms of a specific social network. We ensure high-quality brand presentation through creative and adapted formats |
| Account management | Comprehensive page management in accordance with strategy and brand style. Regular posting of posts, Stories and Reels, working with audiences |
| Targeted advertising | Setting up and launching advertising campaigns with clear targeting of relevant audiences. Constantly optimizing reach and bids, testing creatives and analyzing performance to achieve business goals |
| Audience engagement | Collaborations with bloggers and influencers, holding interactive contests and special projects – activities aimed at attracting users and increasing their interaction with the brand |
| Analytics and reporting | Regular KPI monitoring, assessment of activity and subscriber growth, analysis of the effectiveness of categories and formats. Generation of reports to adjust the strategy and optimize coverage within the agreed sales funnel |
What clients say about us
Common questions from customers
SMM promotion is a comprehensive brand promotion through content marketing on TikTok, Instagram, Facebook and other platforms. Professional management of social networks allows you to establish communication with the audience, form a loyal community, increase brand awareness and attract potential customers.
SEO (Search Engine Optimization) is the technical optimization of a site for better visibility in search engines, while SMM (Social Media Marketing) is the promotion of a business through social networks. SEO is aimed at organic traffic from search, and SMM is aimed at building interaction with the audience and attracting traffic from social networks.
SMM is a comprehensive brand promotion in social networks, which includes content, audience interaction and image building. Targeting is the setting up of advertising campaigns taking into account the target audience, based on demographic, behavioral and other characteristics.
To determine which social networks are suitable for promoting your business, you need to take into account the activity of the target audience (for example, Instagram is for young people, LinkedIn is for professionals), the type of content (for example, it is better to use Instagram to promote products) and business goals (increasing sales, increasing awareness or attracting partners).
Yes, we respond to comments and messages. We agree on all possible answers with the client in advance so that unpleasant situations do not arise.
We prepare ourselves. However, if you have any photo or video materials, that would be great! We also cooperate with a video production studio, with which we jointly create cool cases.
The cost of the SMM service is calculated individually and depends on how much time on average the involved specialists – an SMM manager, copywriter, and designer – need to develop one post and how many such posts are published per month by the approved content plan. Also, the budget for targeted advertising is calculated separately, without which effective promotion on social networks is impossible today.
The number of subscribers and sales depends on the product itself, as well as on the activity and content of the page. The algorithms of each social network are different, so the growth of subscribers is also different and gradual. For greater efficiency, you can combine SMM promotion with targeted advertising.
We constantly analyze activity in social networks, monitor popular content formats and new platform features. Each team member «lives» in social networks, has a high level of experience and reviews foreign cases to create relevant creatives and be in trend.
Competitor analysis helps to identify effective formats, avoid mistakes and find unique growth points. We evaluate content, reach, interactions and campaigns to develop a strategy that will most successfully highlight your brand in the market.
To assess the effectiveness of SMM, we use indicators of reach, engagement (likes, comments, reposts), audience growth (number of followers / unfollowers), conversions (website visits, leads, sales) and brand mentions. We use social media statistics and calculate ROI in SMM to adjust the strategy and increase results.
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76% of people are willing to buy from a company if they have had a positive experience communicating with it on social media, and 58% learn about new brands there.*
Agencies and outsourced teams continue to occupy the leading share in SMM, and their role is only growing. For example, in 2024, the market volume reached UAH 824 million, which demonstrates the trust of businesses in professional social media management instead of in-house teams.**
*data from The Harris Poll, conducted on behalf of Sprout Social in 2025
**data from a study conducted by the IAB Ukraine SMM Committee
Creating a brand on social networks begins with a clear concept and understanding of the audience. It is important not just to publish content, but to build an emotional connection with subscribers, demonstrate brand values and create a recognizable image. The right combination of creative content, regular publications and strategic communication with the audience allows you to attract loyal users and gradually turn them into customers.
Users are attracted to high-quality thematic content, so a key component of SMM promotion on social networks is the publication of posts by an SMM specialist following the content plan and approved strategy. But just doing interesting posts is not enough. Business needs to find people who will read them. Specialists use thematic hashtags, contests, collaborations with bloggers, paid posts, and stories to attract users. As part of a promotion on social networks, a business receives a loyal audience, increases brand awareness, and increases sales. But the most powerful promotion tool is targeted advertising on social networks. To set it up correctly, an SMM manager must understand the specifics of the market and the platform chosen to promote the project.
Developing an SMM strategy is a comprehensive approach that ensures effective promotion and high ROI in SMM. What we do for this:
Each social network has its characteristics that you should take into account when choosing a platform and formulating a strategy:
When planning your budget for SMM agency services, it is important to understand how the cost of promotion on social media, such as Facebook, Instagram or others, differs. It is also necessary to take into account that promotion prices depend on several factors: the volume and complexity of work, the level of competition in the niche, geography and target audience.
By choosing the Lanet CLICK agency, you get high-quality promotion taking into account the specifics of your business.
Our advantages:
You can order SMM promotion on social networks in Kyiv, Odesa, Kharkiv, Lviv, Dnipro and other cities from us.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
