Errors in technical website optimization can lead to a decrease in traffic.
According to statistics, 40% of websites have errors that can lead to reduced visibility in search engines. Also, 67% of users leave a website if it takes longer than 3 seconds to load. Unoptimized sites lose 20+% of traffic.
To minimize the risks of loss of traffic due to errors in technical site optimization, we suggest you order a comprehensive technical audit of the site from our company.
We study aspects that affect ranking: site structure, relevance and uniqueness of content, indexing indicators and metadata, service folders, etc. An internal audit allows you to understand what needs primary optimization.
We analyze the current number of links to the web resource and anchor list, the quality of donors, and the history of link accumulation. We study user behavior. This gives an understanding of where the traffic to the site is coming from and shows the best promotion channels.
We assess ease of navigation, mobile-friendliness, breadcrumbs, and page pagination. We check loading speed, detect broken links, and code errors, and assess content relevance and metadata settings to improve user experience.
It is advisable to conduct an SEO analysis of the site in the following cases:
The site is under development or has recently been launched
If the web resource has not been used for a long time
The site was progressing but without a significant result
In order to improve the SEO strategy
After changing the SEO specialist or digital agency
Regularly monitor the situation
After significant revisions to the web resource
As a result of a professional SEO audit from Lanet CLICK, you will receive a report with the following information:
– list of technical errors and problems with recommendations about its solving;
– analysis of your target audience and user’s behavior on the website;
– list of recommendations (external and internal SEO of the site);
– SEO analysis of competitors: you will find out their strengths and weaknesses, what of their experience should be adopted;
– a specific strategy for website promotion;
– fresh look from the side and a new vision of your project and its promotion.
A full audit will allow you to build a solid foundation for your business – to form the most effective resource promotion strategy with economical spending of the budget and rapid growth of the site’s position in the search results.
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We have collected the most frequently asked questions about SEO audit
A detailed technical audit is the first and mandatory stage at the beginning of comprehensive SEO of a website, even if it is a young resource because after eliminating the problems it will be easier to promote it.
We use the following programs and services: Serpstat, Ahrefs, Screaming Frog, Seranking, and Majestic. All of them have proven themselves as reliable multifunctional tools for site analysis, and each of our specialists knows any of these programs. Leave a request for a consultation to learn more about how we conduct an audit!
Yes, we provide error correction services, but this is not included in the list of audit works. SEO audit with the implementation of recommendations available as part of a package of services for promoting a resource on the Internet, which may also include copywriting, crowd marketing and other types of work. Order an individual consultation to choose the best option for cooperation.
It is not recommended because gross technical errors made during the development of the site structure and its initial content will prevent the site from ranking in search engines and reduce the effectiveness of all further promotion work. To find out more, order an individual SEO audit consultation from our specialist.
The cost of an SEO audit depends on the type of site, the number of pages on the site, the complexity of the project, and the scope of work – the size of the site and the number of parameters that need to be worked out. The price is also affected by the topic of the project or business niche. At the same time, the price of the service includes only an SEO audit, without implementing the recommendations we propose.
The time frame for a comprehensive technical website audit is from 15 business days.
A technical audit of a website is an analysis of its structure, code, and settings to identify errors that hinder promotion. It includes checking the loading speed, correctness of the robots file, page indexing, redirects, and duplicates. Such a check helps eliminate errors, improve usability, and increase the position of the resource in the search results.
A search audit allows you to evaluate the work of your promotion contractors, formulate or adjust an SEO strategy for website promotion in order to improve its ranking, traffic and increase conversions/sales. Checking the site for errors, high-quality data collection and analysis before launching promotion is the key to the success of your project and a high ranking of the site in the search results.
A superficial site checkup involves a basic check of technical errors, content, meta tags, loading speed, link mass, anchor list, keywords, and general recommendations for site development. A comprehensive analysis involves a deeper assessment of the site, covering all aspects of its operation, including user behavior and the competitive environment, as well as detailed recommendations for improving the resource’s efficiency and visibility.
A comprehensive check of a site for errors consists of several stages: a technical audit, an analysis of external and internal optimization, and a checkup of the site’s usability – how convenient it is for the user.
Technical audit is an important stage of SEO site analysis, which helps to identify and eliminate errors that hinder effective promotion.
To ensure that the site meets the requirements of search engines, you need to:
The price of a website check depends on its type and complexity. Different types of projects require different amounts of work, as they all have their own unique structure and functionality.
Start your promotion with a high-quality technical audit of the site to increase the visibility of the resource in search.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
