Get an offer

Setting up Google Ads for the website of the appliance repair service center

How to increase conversions by 107% in just 3 months, reducing their cost by 48.5%

#PPC

Input data

Client: service center for the repair of appliances and the sale of spare parts.

Duration of work: 3 months.

Team: PPC specialist, project manager, analyst, designer.

Problem: The home appliance repair service center was already using Google Ads to attract customers, but the advertising campaigns had been set up in-house and were not delivering optimal results. An inefficient account structure, suboptimal budget allocation, and insufficient keyword research limited the number of inquiries and increased the cost per conversion. To scale further, it was necessary to identify growth opportunities and improve the efficiency of the advertising campaigns.

Goal: To improve the effectiveness of Google Ads, increase the number of inquiries generated through the website, attract new potential customers, and reduce the cost per conversion through comprehensive optimization of the advertising account.

Tasks

Conduct an audit of the existing Google Ads campaigns for the home appliance repair service center.

Optimize the advertising account structure.

Expand the keyword set for both generic and branded search queries.

Launch new campaigns using Performance Max.

Optimize the allocation of the advertising budget across campaigns.

Improve ad relevance in line with users’ search queries.

Increase the number of conversions and reduce their cost.

List of works

Worked on key queries (general and by brand of equipment).

Developed a logical account structure.

Relied on search campaigns for technology brands.

Launched PMax for conversion and remarketing audiences.

Distributed funds between campaigns that are clearly aimed at attracting customers.

Worked out the message in the advertisements for the future client in accordance with his search query.

Results

Comprehensive optimization of the Google Ads account, an updated campaign structure, and more effective budget allocation significantly improved advertising performance within the first three months of work. Thanks to a systematic approach, we managed to increase the number of targeted inquiries, improve traffic quality, and nearly halve the cost per conversion.

Results achieved over three months of cooperation:

- The number of conversions increased by 107%.
- The cost per conversion decreased by 48.5%.
- Ad traffic quality improved through more precise targeting and an updated campaign structure.
- Advertising budget efficiency increased.
- Advertising campaigns became more relevant to the search intent of potential customers.

Results

Conclusions

This case confirms that professional management of contextual advertising can significantly improve the results of a home appliance repair business, even when advertising campaigns are already up and running. Comprehensive optimization of the account structure, thorough keyword research, effective budget allocation, and continuous performance analysis helped increase the number of conversions and reduce their cost. Regular campaign management and optimization remain key factors for sustained growth in the number of inquiries and maximizing the return on advertising spend.

Do you want the same?

Order an individual consultation to discuss your project!

Order