Setting up Google Ads for an online store of spare parts for household appliances
How to triple ROAS in 5 months of work and keep the results
Input data
Client: an online store of spare parts for household appliances.
Term of work: 5 months.
Problem: the client configured advertising independently but was dissatisfied with the result because his knowledge did not allow him to competently work out all the nuances of contextual advertising.
Tasks
attract new customers to the site;
increase the number of purchases on the site;
increase the average check;
increase ROAS.
List of works
Results
Initial results for the first month:
- number of transactions – 414;
- transaction cost – UAH 48.
- ROAS – 429%.
Results after 3 months of cooperation:
- number of transactions – 477;
- transaction cost – UAH 44.
- ROAS – 1173%.
Results after 5 months of cooperation:
- number of transactions – 906;
- transaction cost – UAH 35.
- ROAS – 1186%.
Results
Initial results for the first month:
- number of transactions – 414;
- transaction cost – UAH 48.
- ROAS – 429%.
Results after 3 months of cooperation:
- number of transactions – 477;
- transaction cost – UAH 44.
- ROAS – 1173%.
Results after 5 months of cooperation:
- number of transactions – 906;
- transaction cost – UAH 35.
- ROAS – 1186%.
Conclusion
It is necessary to constantly optimize campaigns and not be afraid to experiment, try different hypotheses and test new products. In this case, advertising will bring the desired result and there will be no need to increase the budget for promotion.
Do you want the same?
