We turn your advertising budget into profit
Show your product or service to those who are already looking for it. Ordering contextual advertising is a quick way to get real requests: your ads instantly reach users who are interested in the offer and ready to make a purchase. Our team creates individual strategies and launches campaigns that bring the first results in a few days, and daily optimization helps to exceed expected results.
Honest pricing without hidden fees
Full transparency and access to all accounts
Regular optimization of campaign, group and ad structure
A/B testing of creatives, formats and audiences
Conversions, ROAS, CPA – daily monitoring
Dedicated PPC specialist
We suggest you familiarize yourself with our cases
How to scale 4.5 times in 3 months without compromising other metrics
How to enter the digital market and get +226% of conversions in four months
How to triple ROAS in 5 months of work and keep the results
How to increase conversions by 107% in just 3 months, reducing their cost by 48.5%
An online store of healthy sweets turned to Lanet CLICK after an unsuccessful cooperation with another agency. We conducted a deep audit of their advertising office, optimized the most successful existing campaigns, launched new ones and conducted a number of experiments.
In 2 months, we managed to:
This case is a vivid example of how contextual advertising services can quickly increase the efficiency of business operations even in such a competitive niche. And this is just one of the 470+ projects that we have implemented over 7 years, because the average annual budget of our campaigns exceeds 33 million UAH.
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At Lanet CLICK, experienced specialists with real cases work on contextual advertising placement, not beginners with only theoretical knowledge. Our goal is not a one-time deal, but a long-term partnership, which is possible only thanks to consistently high results and a professional approach of the team.
“Conversions do not grow by themselves. They are the result of the right strategy and systematic work of specialists”.
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The steps involved in creating and configuring contextual advertising include:
2.
We connect Google Analytics 4, configure e-commerce, Google Merchant Center, Google Tag Manager and remarketing for accurate tracking of campaign results.
4.
We write ads, configure extensions, form negative keyword lists and develop and adapt creatives for GDN for all formats.
6.
We track metrics, make changes to improve performance, test new approaches, and optimize the advertising campaign.
1.
We check the current settings or create an account from scratch, define goals and prepare a media plan for the start of advertising.
3.
We form a logical account structure taking into account the assortment and business goals, collect a relevant semantic core and prepare TOR for creating a Google Merchant Center feed.
5.
We configure all parameters in Google Ads, launch campaigns and check the correctness of displaying ads and tracking conversions.
7.
We analyze campaign results, prepare detailed reports, and make changes to the strategy to achieve long-term goals.
Professional contextual advertising support covers technical, analytical and marketing tasks for a stable flow of leads, including:
Checking the availability of the site, forms and order processing. Rapid detection and correction of failures ensures that clicks are not lost.
Monitoring statuses in Google Ads, prompt corrections in case of rejection and, if necessary, communication with technical support to allow creatives to be displayed.
Tracking algorithm updates and reconfiguring campaigns to avoid a sudden drop in performance.
Monitoring payments, adjusting daily and monthly limits and warning about the risk of downtime or overspending.
Setting up call tracking events and detailed analytics, checking the correctness of application receipts and registration stages to see real sales, not just clicks.
Data-based adjustments by time, region, device, and demographics to increase the profitability of advertising investments.
Adding relevant keywords, working with negative keywords, and regular optimization in the first days of launch to cut off «garbage» queries.
Disabling ineffective placements in KMM, rotating banners, updating texts, and conducting A/B tests to maintain audience attention.
Detecting bot traffic, sharp jumps in impressions or costs and preparing monthly reports with recommendations.
Our specialists create and configure the following types of advertising campaigns:
| Campaign type | Goal | Ad format | When is it appropriate |
| Search advertising | Sales and orders | Responsive text ads | When there is a specific demand |
| GDN (Google Display Network) | Awareness | Banners – responsive, animated | For remarketing / audiences |
| YouTube | Awareness + reach | Video advertising | To generate demand and brand awareness |
| Demand Gen | Awareness + reach | Banners + video | To generate demand |
| Shopping | Sales | Product ads | For e-commerce |
| App advertising | Downloads | Banners / videos | For mobile apps |
| Performance Max | Sales, engagement, awareness | All available formats (search, banners, video, shopping, etc.) | To strengthen related advertising campaigns and maximize reach |
What clients say about us
Frequently asked questions from customers
Contextual advertising is advertising that is shown to users based on their behavior on the Internet. PPC advertising can be seen on Google partner resources or in search results. Such advertising is based on keywords and user queries. Flexible settings allow you to show ads to people of a certain gender, age, interests, place of residence, etc.
Contextual and targeted advertising use different methods of finding potential customers and placement platforms. Contextual advertising is shown to users based on their search queries or visited sites. It is aimed at those who are already actively looking for a particular product or service. Targeted advertising also takes into account the interests of users, their behavior and demographics, but the display of ads is not tied to a specific query, but is designed for a potentially interested audience.
SEO is a long-term strategy that involves optimizing a site to improve its position in search engines through optimizing content and technical parameters. The result of SEO promotion is noticeable gradually. Contextual advertising involves paid ads with instant appearance in the results, but requires a constant budget.
The cost of contextual advertising depends on many factors and components. To accurately estimate the cost of contextual advertising services, it is better to order a consultation and together with a specialist determine the package that will be most optimal for you.
The most effective formats for an online store are shopping campaigns (Google Shopping), search ads, and banners. Google Shopping is ideal for promoting specific products by showing their photos and prices. Search advertising helps attract users who are already looking for such products, and the Google contextual display network expands reach and increases brand awareness.
The first leads can appear within a few days after launching contextual advertising. It all depends on the strategy, quality of ads and choice of target audience.
The cost per click in PPC advertising depends on the advertiser’s bid, the quality of the ad and its relevance to keywords. An important factor is competition in the auction, which affects the position of the ad and its cost. The more precise the settings, the cheaper the clicks.
There are three main methods for calculating the budget for contextual advertising. The first is by the level of spending, that is, taking into account the amount that you are willing to spend. The second is by keywords, that is, the calculation is made by the cost of one click and the expected number of these clicks. The third is by the cost of conversion, when you start from target orders and KPIs. The chosen approach depends on the goals, resources and desired return on advertising.
You can test advertising with a small advertising budget. This allows you to evaluate the effectiveness of your ads, test keywords, and optimize your strategy to get targeted traffic and maximize your return on your spend.
The effectiveness of an advertising campaign depends on the goals set. The following key indicators are used to measure it: cost per click (CPC), cost per lead (CPL), conversion rate (CR), return on advertising spend (ROAS), cost per thousand impressions (CPM), and others. Regular analysis of these metrics allows you to adjust your strategy, optimize your budget, and achieve the desired results.
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Daily contextual advertising management includes monitoring indicators, optimizing campaigns, analyzing results, and making necessary adjustments to improve efficiency. The work takes place in several stages, including:
In our daily work, we use advanced Google Ads features: audience segmentation by interests, behavior, geo, devices, etc., dynamic keys, script automation, integration with Merchant Center, and location extensions. For analytics and optimization, we use Looker Studio, GA4, and custom Google Ads scripts.
Google advertising offers many opportunities for advertisers:
Moreover, contextual advertising opens up opportunities for remarketing and allows you to target users who have already interacted with your products, visited your site or watched your videos.
If your site is not ranked high in the search results, you should order Google Ads contextual advertising settings. To get the maximum result, it is important to consider several factors:
| Advertising type | Average cost per click |
| Search | 7-8 UAH |
| Perfomance Max | 5-6 UAH |
| GDN | 2-3 UAH |
| Shopping | 3-4 UAH |
Make sure that the location, time of the request, and search phrase match the settings specified in the advertising campaign.
Ad position is determined by the results of an auction that occurs every time a search is performed. One of the most important factors is Ad Rank. It is formed based on the bid, Quality Score, and expected impact of the display. It is the rank that affects whether the ad will be displayed in the top positions, lower, or not at all.
Advertising costs per day may differ slightly from the average daily budget in the greater or lesser direction because Internet traffic is subject to constant fluctuations. To compensate for insufficient activity during periods of decline, Google more often shows ads during more active periods.
To do this, it is worth checking the loading speed of landing pages, as well as whether the design and usability of the website correspond to your strategy and reflect the USP.
If you value professionalism, transparency and quick results, you should order contextual advertising management at Lanet CLICK. Our team works with an open budget and will ensure the most efficient use of your advertising investments.
Advantages of working with us:
Thanks to a comprehensive approach and constant optimization, we will help you scale your business without losing efficiency.
Effective setup of advertising campaigns guarantees your business the optimal price for advertising on Google in all cities of Ukraine, including Kyiv, Kharkiv, Odesa, Lviv, etc. To order contextual advertising in Lanet CLICK, click the button below, call or write to us.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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