How to maintain the effectiveness of advertising campaigns while reducing the budget
The object of promotion: a large residential complex located in one of the most densely populated areas of the capital near the subway.
Goal: to develop a plan to minimize the loss of quality of the advertising campaign and the number of applications, maintaining the former coverage on social networks while reducing the budget by 50%.
Term: 1 month.
In the screenshots below, you will see the statistics of the two posts on the client's Facebook page and the results of their promotion.
In post #1 we used a video that reached more than 12,000 users.
For post #2 we prepared a selection of photos of the nearest infrastructure to the residential complex, which aroused interest from users — the coverage reached 15,000 users.
Reducing the cost per lead:
- In the anti-crisis campaign, it decreased by 33.33%;
- CTR increase by 31.62%;
- High coverage rates — a slight decrease of less than 13%;
- High level of budget optimization: 45.07% less than in the previous month of normal operation.
Post #1 statistics data
In post #1 we used a video that reached more than 12,000 users.
Post #2 statistics data
For post #2 we prepared a selection of photos of the nearest infrastructure to the residential complex, which aroused interest from users — the coverage reached 15,000 users.
General result
Reducing the cost per lead:
- In the anti-crisis campaign, it decreased by 33.33%;
- CTR increase by 31.62%;
- High coverage rates — a slight decrease of less than 13%;
- High level of budget optimization: 45.07% less than in the previous month of normal operation.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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