Minimizing the impact of quarantine
on business on the example
of the Funduk.ua email channel

After analyzing the site's performance and noting a significant decline in sales efficiency, our agency has developed an effective strategy for Internet marketing, offering to use email advertising in the advertising campaign. We advised the client to focus not on potential customers, but on existing loyal ones. The company has previously made mailings, but in this case, to save the business in an unfavorable situation, we decided to focus on the needs of the target audience at this difficult time.

We have divided the advertised goods into two categories: those that will be useful for remote work at home and those whose price does not exceed 1000 UAH, so that the customer can buy them even with reduced income during quarantine.

We sent emails in the format of a techno blog, which covered the news and interesting events in the gaming world. We chose this topic to support audience activity and further stimulate sales.

Another marketing activity was the development and launch of interesting thematic campaigns, which we created for certain holidays and related to significant events in the world of games and movies.