Setting up Google Ads advertising for the service center site

How to increase conversions by 222% while cutting their cost by more than half

Input data

Client: home appliance repair service center in Kyiv

Tasks

optimize advertising costs;

increase the number of appeals;

reduce the cost of conversion.

List of works

Worked through key queries for typical problems and situations, as well as general queries and queries by the brand of appliances.

We have developed a logical structure for the account.

We created search campaigns for basic and additional services.

Funds were allocated between campaigns clearly aimed at attracting customers.

We worked out the message in the ads for the future client according to his search query.

Results

After making changes in the campaigns, we saw positive dynamics, the traffic became cheaper and of higher quality.

Results

After making changes in the campaigns, we saw positive dynamics, the traffic became cheaper and of higher quality.

Conclusion

The number of conversions increased by 47.83%;

Conversion cost decreased by 1.21%;

For four months of work the number of conversions increased by 222% and conversion cost decreased by 65.6%.

Order