Client: law firm specializing in the legal support of international investment projects.
Goal: increase the amount of leads, reduce the average cost per lead.
Period: 30 days
The main problems: the high cost per lead with a small budget for advertising; the difficult audience of the people who have an international business (a big amount of random hits to the audience by interests).
After analyzing the advertising account and the features of the client's theme, we have developed the promotion strategy. We came to the conclusion that the audience for this area is too wide, so we need to highlight the more targeted part with the help of Look-alike.
We managed to significantly reduce the average cost per lead by 62% from the starting price (with a reduced budget), as well as to improve the quality of leads by increasing the number of targeted leads from 40% to 65% (from 5 to 9, respectively).
We managed to significantly reduce the average cost per lead by 62% from the starting price (with a reduced budget), as well as to improve the quality of leads by increasing the number of targeted leads from 40% to 65% (from 5 to 9, respectively).
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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