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Comprehensive SMM promotion on Instagram for the online store of game goods

We achieved good average results every month with an audience growth to 630 people per month with the small advertising budget

#E-commerce

Output data

Client: the online store of goods for the gamers, pop culture fans, fantastics universes and geeks Funduk.ua.

Social media: Instagram

Tasks

to form loyal to the brand and make it more recognizable;

to acquaint clients with the range of goods;

to increase the number of interactions and coverage with posts;

to communicate with the audience.

Work progress

Targeted audience analysis.
Targeted audience – men (75%) and women (25%), mainly 18-24 old, in video games, pop culture, and fantastic universes (movies, cartoons, books, comics).

The development of rubrics.
We developed rubrics for the Stories: different polls on the corresponding topics, posting interesting content to the Stories from the Internet, and for the feed. In particular:
- news posts that relate to events in the game industry world and geeks environment;
- celebrating posts related to the anniversaries of creating fantastic universes and releases of video games;
- competitions that regularly occur on the page;
- meme of the week (we will tell you more about the rubric and how it affects our results).

The frequency of posting.
The frequency of posting – 1-3 posts a day on weekdays, and Stories everyday. Thanks to experiments and tests of different rubrics and formats, we came to the conclusion that memes get our the best indicators of coverage and interactions.

Stories.
In Stories, we regularly publish memes that also get a lot of interactions.

Results

- Likes – 28 668
- Comments – 40
- Savings – 2100
- Coverage – 65 656
- Views – 81 679
- Cost of the interaction – $0,0003

- Likes – 24 235
- Comments – 260
- Savings – 2300
- Coverage – 174 301
- Views – 232 433
- Cost of the interaction – $0,0004

- Likes – 19 037
- Comments – 106
- Savings – 1700
- Coverage – 184 476
- Views – 222 558
- Cost of the interaction – $0,001

Results

- Likes – 28 668
- Comments – 40
- Savings – 2100
- Coverage – 65 656
- Views – 81 679
- Cost of the interaction – $0,0003

- Likes – 24 235
- Comments – 260
- Savings – 2300
- Coverage – 174 301
- Views – 232 433
- Cost of the interaction – $0,0004

- Likes – 19 037
- Comments – 106
- Savings – 1700
- Coverage – 184 476
- Views – 222 558
- Cost of the interaction – $0,001

Conclusion

Average monthly reach: 1,531,160

Average monthly engagements: 91,730

Average monthly indicators of audience growth: 630 people

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