How to increase the effectiveness of advertising in Google Ads more than 2 times
CLIENT: comfort class residential complex in Kyiv, located near the subway.
PROBLEM: low conversion rate and high cost.
By using adaptive ads, we were able to get better results in our campaigns.
We also redistributed the budget: we focused on search advertising, partially reduced overall budgets for the GDN, and strengthened remarketing activities. On the GDN, you have to monitor the sites where your ads appear — we've used an automated script-based solution to regulate these sites and eliminate non-targeted traffic.
With the steps described above, we've reduced the cost per click and increased the effectiveness of keywords.
Comparisons of trends for the first and last months are available in the screenshots.
We've significantly improved the cost-to-conversion ratio:
- increase in conversion by 241%;
- reduction in conversion costs by 55.29%;
- maintaining positive dynamics for several months.
Comparisons of trends for the first and last months are available in the screenshots.
We've significantly improved the cost-to-conversion ratio:
- increase in conversion by 241%;
- reduction in conversion costs by 55.29%;
- maintaining positive dynamics for several months.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
