Achieved an increase of +955% of subscribers and an increase in monthly unique outreach by 50 times
Client: Ukrainian manufacturer of ceramic blocks KERATERM
Social network: Facebook
Term of cooperation: July 2020 — until now
The best indicators in terms of outreach are educational posts in video format with the participation of production workers, who demonstrate the manufacturer's confidence in their products and care for customers. Instead, video publications are gaining significantly fewer interactions than other formats.
Product posts have good indicators by the number of interactions. This is facilitated by a properly selected visual and text, which provides meaningful information about a product. Such publications encourage followers to ask about the product and its value in comments and personal messages.
High indicators receive reputational posts, which carry practical information for the target audience.
Entertaining content encourages the target audience to interact with posts the most. These are usually selections of interesting objects or places in Ukraine and other countries.
Regarding posts' formats, it was found that the most covered are videos of the client's production processes and the appearance of employees in the frame. After all, such materials allow followers and guests of the page to see the internal processes and faces of the company.
In the text of publications, depending on the topic, we try to encourage the reader to respond or comment. Communication with the audience is provided in a friendly and professional style. For inquiries about product characteristics, we provide comprehensive information which interests the interlocutor.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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