Current trends in digital marketing 2024: how business can successfully promote products nowadays

There are many ways to talk about a brand on the Internet. Some use social networks for business promotion, while others choose contextual advertising, but what tools should you pay attention to when creating an advertising strategy in 2024? If your goal is to stand out among competitors in the market, to be a leader in your niche, and to achieve success in business, it is extremely important to follow trends and current changes. In our material, we have collected the leading trends in digital marketing in 2024. By implementing them in your promotion strategy, you will increase the efficiency of your business.

Artificial intelligence tools 

Utilizing artificial intelligence (AI) can significantly improve promotional efficiency. Delegating routine tasks to this innovative technology will increase productivity and focus on more complex tasks. With the help of AI tools, it is possible to:

• Automate communication with audiences and customers. With chatbots, you can provide instant and 24/7 advice to users.
• Generate content. AI can create email newsletters, texts, and images that can be used to populate a website or promote it on social networks.
• Analyze data. This cutting-edge technology will help you learn audience behavior, allowing you to better generate personalized offers. In addition, it will analyze the effectiveness of your website using SEO services.

Artificial intelligence has spread quite a bit already, but the technology is still not perfect. We advise you to test different services and find the most suitable solution.

Personalized approach 

Every year, users are becoming more and more demanding of brands, products, or service choices. Sincerity, humanity, and impeccability become valuable. Building an offer with a personalized approach for everyone will help to get a loyal audience and a high conversion rate. Recommendations based on previous interactions, personalized mailings, and advertising campaigns increase the likelihood of further contact with the user.

Video advertising 

The increase in smartphone users and the popularity of TikTok, YouTube Shorts, and other platforms with short videos have made video advertising a major trend in 2024. Promoting your business with this tool will help create the illusion of ownership and immersion in the content. By showing how a product or service is created, how it can be useful, and what the benefits are, you can get a greater response from the audience.

Artificial intelligence tools can be utilized to create content. Also, quite popular and effective is the involvement of UGC-creators: social media users who are willing to record a brand video at home demonstrating the product and reviewing it. 

Video promotion on YouTube or other platforms will help not only to attract attention but also to create emotional contact with the user because this format promotes deeper memorization of information.

Adaptation for mobile devices

More and more people are shopping online using smartphones. Therefore, it is important to adapt the site for different gadgets so that users can shop easily and comfortably. In addition, the correct display of all blocks in the site’s mobile version will help to make contextual advertising even more effective. The content and functionality of the resource will be reproduced clearly and accurately.

The best solution is to create a mobile application. In addition to convenience for the client, it will allow you to run promotions in the App Store or Google Play. Smartphone app marketing is an action that helps to attract new users and retain existing ones. Advertising in mobile apps can also be an effective promotional tool.

User retention

Engagement percentage remains one of the key metrics for integrated business promotion. Over the past few years, the average user engagement rate has dropped by as much as 20%. Therefore, in 2024, it is important to focus on audience retention. Today, it is necessary to be informative for the content consumer (provide useful information concisely), create memes and videos, and use storytelling. After all, an interested and loyal audience is more likely to make purchases, subscribe, etc. 

The marketing sphere is rapidly evolving, so it is important to create business development strategies taking into account trends and innovations. Lanet CLICK specialists will help you select and implement the most appropriate solution for your company. SMM, SEO, contextual advertising, and many other services can be provided by our digital agency. Over the years of work, we have implemented many interesting cases in various niches and directions. We will be glad to help you in matters of promotion.