Technically, the SEO of medical websites is no different from optimizing a resource on any other topic. However, Google takes medical content seriously because low-quality text with false information can harm the user’s health. Therefore, the promotion of a medical site, which belongs to sites in the YMYL (Your Money or Your Life) category, requires content to comply with E-E-A-T standards, that is, the publication of exclusively expert articles with verified information.
A competent content strategy and the publication of high-quality texts will increase the credibility of the site for both search engines and users and will help the site get to the top of search results.
If configured correctly, it will bring customers immediately after launching an advertising campaign, but it requires constant budget replenishment, so it cannot replace SEO. On the contrary, when used comprehensively, these tools complement and reinforce each other.
It allows you to increase company recognition, create a positive image, attract customers from social networks, and create a loyal audience of regular customers. SMM cannot replace SEO, but it can complement it.
The result of promoting medical sites:
With a competent approach to promoting medical service websites, the first results can be seen within 2 months; after 3–4 months, the growth in popularity of low-competitive categories and services will become obvious, and in the future, highly competitive areas. A website with a logical, understandable structure that is regularly updated with high-quality, optimized content, has every chance of getting to the top of search results.
In Lanet CLICK, you can order the service of promoting a medical center website on favorable terms. Our SEO specialists have experience working with various budgets and will offer the optimal solution for your project.
Go to SEOWhat client companies say about us
During the cooperation, the company has proven itself as a professional and reliable partner, and the company's employees have shown high professionalism, creativity, and efficiency in fulfilling the assigned tasks. The professionalism of the specialists in Lanet CLICK LLC ensures the high quality of the services provided.
- Funduk.Ua
During our cooperation, this company won our trust with its impeccable work and responsibility for the final result. All services are provided with high quality and on time. We recommend Lanet Click LLC as a reliable and efficient partner in the field of IT services.
- Kovalska Invest LLC
During the period of cooperation, Lanet CLICK LLC has shown its ability to approach tasks with full responsibility and to perform work of high quality and on time. A distinctive feature of the agency's work is the high level of professionalism, organization of the company's employees, and honesty. They promptly respond to force majeure circumstances and effectively organize the work process. We recommend Lanet CLICK for cooperation as a reliable and stable business partner!
- JSC Oschadbank
The company has confirmed its professionalism, activity, and competence in performing the assigned tasks. We are satisfied with the work of Lanet Click LLC and recommend the company as a responsible and reliable partner.
- Lanet Network LTD
The company is a reliable partner, and the company's employees are professionals to whom you can entrust the matter and be sure of the quality and timeliness of the services provided. I confirm that the team of specialists at Lanet CLICK LLC ensures the high quality of the services provided.
- IntergalBudInvest
We are completely satisfied with our work with the Lanet CLICK team. The representatives have repeatedly confirmed their competence and ability to achieve results. Advertising, adjusted by them, works effectively, communication is clear, all tasks are completed in time and on a proper level. We recommend the agency as a reliable contractor.
- Berest
Sincere thanks to the Lanet CLICK team for the excellent work in the field of targeted advertising for our company. Specialists analyzed our audience in detail, created cool creatives and adjusted advertising campaigns so that our business received a significant increase in the number of customers and sales. They always stick to the negotiated budget, terms, and remind about the launch of new ideas and wishes. It is worth noting the prompt feedback and flexibility in solving any issues. The team is always in touch, offering creative solutions and updating strategies based on results. We recommend this company to everyone who seeks high-quality and effective promotion of their business online.
- KeramHall
We are very pleased! We see the results both by impressions and by average positions. We would like to add that the agency dispelled our previous experiences of cooperation with SEO specialists, because it was usually necessary to make a lot of effort to get something moving. Here, on the contrary, it feels like team have everything under control, and this issue is completely taken care of! Exceeded expectations-reality. We are satisfied with the partnership with Lanet CLICK. Special thanks to the project manager, like the communication, the structured approach and everything is very clear and prompt, so that there are never any questions. Super!
- BOGIKA
During our cooperation with the Lanet company, we were repeatedly convinced of its reliability and high level of services. The team always demonstrates diligence, promptly solving tasks and meeting deadlines. Separately, it is worth noting the adequate ratio of price and quality. Services are provided at a high level, the cost remains competitive. We recommend this company to everyone who is looking for a reliable partner in the field of Internet marketing.
- Power up
It is a pleasure to work with the team. The work is delivered on time, managers respond promptly to the assigned tasks. Also, I would like to note that in controversial situations, the team went to a meeting, so we were able to find a compromise. We recommend the services of the Lanet CLICK team.
- UKRGASBANK
To promote the medical center’s website, it is recommended to use comprehensive marketing: competent SEO, SMM, and contextual advertising.
The first results of promoting a medical site are visible after 2–3 months, more significant results occur after 3–4 months. The full effect of the promotion is visible after six months.
Yes, our SEO specialists have experience in promoting medical websites in various fields; relevant cases can be found on the website.
We develop a content plan based on the collected semantic core, write texts with keywords, and place them on the site along with meta tags.
For a clinic, pharmacy, or medical center, having your web resource on the Internet is convenient and practical. The presence of a website allows potential clients to familiarize themselves in advance with the list of services and their prices, as well as make an appointment.
Promoting a medical website is a series of works to attract organic traffic from the Internet. Technically, promoting a clinic website is not much different from SEO for a project on any other topic, but Google places increased demands on medical content and compliance with the E-E-A-T and YMYL concepts, which determine its quality and value.
YMYL (Your Money or Your Life) is a category of pages and sites that contain information that can affect the user’s health or finances. It includes all medical websites and online pharmacies. It is due to the fact that low-quality articles on topics related to treatment can theoretically harm the health of users or lead to rash financial expenses. Therefore, for Google to consider a medical resource worthy of trust, its pages must contain content with high E-E-A-T.
The abbreviation E-E-A-T stands for:
Thus, when promoting a website for a clinic or medical center, content should be created by accredited professionals with a high level of expertise. In the context of SEO, it means that it is necessary to order articles from professional copywriters with the involvement of an expert in creating content at the stage of preliminary consultation and checking the finished text.
To comply with the E-E-A-T factors when promoting a medical website, it is necessary to keep the information up-to-date, use only verified data, refer to reliable sources when preparing content, and also rely on the information content and relevance of the pages to the user’s request: each page should help him solve a specific problem.
According to the latest data, in the future, when promoting a medical center website, E-E-A-T factors will play an even more important role than now. Therefore, it is important to create high-quality content that will appeal primarily to people, not search robots, and will also be as useful and relevant as possible.
At the digital agency Lanet CLICK, an experienced team consisting of an SEO specialist, a copywriter, a project manager, and, if necessary, a designer works on the promotion of medical websites.
The promotion of medical services websites consists of several main stages:
During the SEO of a medical website, our specialists will find the optimal solution for your project, draw up a competent strategy, and prepare high-quality texts, which will be published on the site only after approval. We will help you increase your website’s visibility on the Internet and attract new customers!
Among our successful cases, in particular, is the optimization of the website of a medical center for the treatment of varicose veins. In just 3 months, we increased organic traffic by over 113% and conversions by over 218%. Do you want the same? Leave a request on the website to order an individual consultation and find out the price of promoting a medical site.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
