Setting up Google Ads for an online store of healthy sweets
How to use contextual advertising to increase the number of orders from the site by 96% and reduce the transaction cost by 25%
Input data
Client: an online store of healthy goodies and superfoods.
Duration of work: 4 months.
Team: contextual advertising specialist, project manager, analyst, designer.
Problem: advertising campaigns were set up, but they did not have a clear logical structure. Performance Max campaigns were also launched, which took over most of the media traffic and had low performance as shopping campaigns.
Goal: to increase the effectiveness of Google Ads campaigns for an online store of healthy sweets, increase the number of orders from the site and reduce the customer acquisition cost.
Tasks
Increase the number of transactions from the website.
Reduce the cost per transaction.
Build a logical structure of the advertising account.
Increase the efficiency of the advertising budget.
Launch new types of campaigns to reach different audience segments.
Scale sales without a proportional increase in advertising costs.
List of works
To achieve the set goals, a comprehensive optimization of the advertising account of the online store of healthy sweets and superfoods was carried out:
Results
A comprehensive approach to setting up and optimizing Google Ads allowed us to achieve positive dynamics in the first month of operation. Further scaling of effective campaigns and constant optimization of advertising tools ensured stable growth in the number of orders and a significant reduction in the customer acquisition cost.
After just one month of operation, the number of transactions increased by 11.91%, and the cost per transaction decreased by 21.58%.
Over 4 months, the number of orders increased by 96.58% – from 1,083 to 2,129 transactions.
The cost per transaction decreased by 27.8% – from 114.4 UAH to 82.6 UAH.
The advertising budget began to work more efficiently, providing more sales at a lower conversion cost.
Results
A comprehensive approach to setting up and optimizing Google Ads allowed us to achieve positive dynamics in the first month of operation. Further scaling of effective campaigns and constant optimization of advertising tools ensured stable growth in the number of orders and a significant reduction in the customer acquisition cost.
After just one month of operation, the number of transactions increased by 11.91%, and the cost per transaction decreased by 21.58%.
Over 4 months, the number of orders increased by 96.58% – from 1,083 to 2,129 transactions.
Over 4 months, the number of orders increased by 96.58% – from 1,083 to 2,129 transactions.
The cost per transaction decreased by 27.8% – from 114.4 UAH to 82.6 UAH.
The advertising budget began to work more efficiently, providing more sales at a lower conversion cost.
The advertising budget began to work more efficiently, providing more sales at a lower conversion cost.
Conclusion
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