How to use contextual advertising to increase the number of orders from the site by 96% and reduce the transaction cost by 25%
Client: an online store of healthy goodies and superfoods.
Duration of work: 4 months.
Problem: advertising campaigns were set up, but they did not have a clear logical structure. Performance Max campaigns were also launched, which took over most of the media traffic and had low performance as shopping campaigns.
In just 1 month of work, we received 11.91% more transactions, with a decrease in their cost by 21.58%. In 4 months of work, we almost doubled the number of orders and reduced the transaction cost by a quarter.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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