Setting up Google Ads for an online store of healthy goodies
How to use contextual advertising to increase the number of orders from the site by 96% and reduce the transaction cost by 25%
Input data
Client: an online store of healthy goodies and superfoods.
Duration of work: 4 months.
Problem: advertising campaigns were set up, but they did not have a clear logical structure. Performance Max campaigns were also launched, which took over most of the media traffic and had low performance as shopping campaigns.
Tasks
List of works
We developed the logical structure of the account and launched new Performance Max accounts in Display Network and Demand Gen.
Results
In just 1 month of work, we received 11.91% more transactions, with a decrease in their cost by 21.58%. In 4 months of work, we almost doubled the number of orders and reduced the transaction cost by a quarter.
Results
Conclusion
