Setting up Google Ads for an online store of healthy goodies

How to use contextual advertising to increase the number of orders from the site by 96% and reduce the transaction cost by 25%

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Input data

Client: an online store of healthy goodies and superfoods.

Duration of work: 4 months.

Problem: advertising campaigns were set up, but they did not have a clear logical structure. Performance Max campaigns were also launched, which took over most of the media traffic and had low performance as shopping campaigns.

Tasks
Increase the number of transactions;
Reduce their cost.
List of works

We developed the logical structure of the account and launched new Performance Max accounts in Display Network and Demand Gen.

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We developed product feeds in accordance with Google recommendations.
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We launched Performance Max advertising campaigns without objects.
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We worked on search campaigns by category.
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To increase awareness and interest in the brand, we launched campaigns on the Display Network and Demand Gen.
Results

In just 1 month of work, we received 11.91% more transactions, with a decrease in their cost by 21.58%. In 4 months of work, we almost doubled the number of orders and reduced the transaction cost by a quarter.

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Number of transactions.

Transaction cost.

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Results

Number of transactions.

Transaction cost.

Conclusion
Thanks to properly configured contextual advertising, you can improve results and increase client income even in a short time.

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